This report complements the SME Service Provider Bundle Tracker – 2H22 Data. It discusses potential demand and supply gaps within telcos’ SME bundling services and highlights several best practices in 2H22.
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2023 Trends to Watch: SoHo and SME Services
Report / 21 Dec 2022 / Hwee-Xian Tan
Despite economic uncertainty, SMEs will put a premium on ICT in the year 2023. This report offers insights for service providers interested in taking advantage of market transformations developing in the SME market.
Total Addressable Markets for SMEs – 2022–27
Data / 01 Dec 2022 / Hwee-Xian Tan
This database provides a five-year forecast of 20 countries across cloud, infrastructure, network, BPO, apps, security, and workplace services. It can be segmented into three size tiers and 62 services, plus 12 verticals at a global level.
SME Bundle Tracker – 1H22 Report
Report / 14 Nov 2022 / Hwee-Xian Tan
This report is the companion to Omdia’s SME Bundle Tracker – 1H22. It discusses actions taken by operators to fight with today's high inflation rates and how they keep the bundles innovative.
SME Service Provider Bundle Tracker – 2H22 Data
Data / 13 Apr 2023 / Hwee-Xian Tan
This tracker supplies service providers with insights on opportunities to sell digital services to SMEs as ICT bundles. It captures data such as provider names, bundle types, bundle descriptions, types of services, prices, and more.
The Analyst Team

Hwee-Xian Tan
Follow AnalystSenior Analyst
Hwee-Xian is a senior analyst with Omdia’s service provider enterprise and wholesale service team. He focuses on the SoHo and SME intelligence services, providing analysis and data to help service providers benefit from market opportunities, and general trend analysis in the Asian ICT services market.
Before joining Omdia (formerly Ovum), Hwee-Xian was a senior analyst for IDC’s Asia/Pacific telecoms group, where he led telecoms services, managed services, unified communications, and collaboration trackers for a broad portfolio of customers across the region. His responsibilities included delivering innovative customized research, project management, and presales product marketing on telecoms operators and infrastructure vendors. Hwee-Xian holds a bachelor’s degree in human ecology and a master’s degree in business administration. He is based in Kuala Lumpur, Malaysia.
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