This tracker supplies service providers with insights on opportunities to sell digital services to SMEs as ICT bundles. It captures data such as provider names, bundle types, bundle descriptions, types of services, prices, and more.
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2023 Trends to Watch: SoHo and SME Services
Report / 21 Dec 2022 / Hwee-Xian Tan
Despite economic uncertainty, SMEs will put a premium on ICT in the year 2023. This report offers insights for service providers interested in taking advantage of market transformations developing in the SME market.
SME Bundle Tracker – 1H22 Report
Report / 14 Nov 2022 / Hwee-Xian Tan
This report is the companion to Omdia’s SME Bundle Tracker – 1H22. It discusses actions taken by operators to fight with today's high inflation rates and how they keep the bundles innovative.
SME Bundle Tracker – 1H22 Data
Data / 18 Sep 2022 / Hwee-Xian Tan
Provides insights to telcos around the opportunity to sell ICT services to SMEs as a single ICT bundle. Captures data such as operator names, bundle types, bundle descriptions, types of services, prices, and more.
The Analyst Team

Hwee-Xian Tan
Follow AnalystSenior Analyst
Hwee-Xian is a senior analyst with Omdia’s service provider enterprise and wholesale service team. He focuses on the SoHo and SME intelligence services, providing analysis and data to help service providers benefit from market opportunities, and general trend analysis in the Asian ICT services market.
Before joining Omdia (formerly Ovum), Hwee-Xian was a senior analyst for IDC’s Asia/Pacific telecoms group, where he led telecoms services, managed services, unified communications, and collaboration trackers for a broad portfolio of customers across the region. His responsibilities included delivering innovative customized research, project management, and presales product marketing on telecoms operators and infrastructure vendors. Hwee-Xian holds a bachelor’s degree in human ecology and a master’s degree in business administration. He is based in Kuala Lumpur, Malaysia.
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Amni Abdul Ghapar
Follow AnalystResearch Analyst
Amni is a research analyst in Omdia’s research operations team. Amni assists in providing research and analysis support for various research products in service providers and the IoT market.
In particular, she tracks telco news from third-tier countries and records SME bundles from enterprises. She also oversees the telecom IT contracts database and produces reports on IoT applications; she is also familiar with the smart cities market.
Prior to joining Omdia, formerly IHS Technology, Amni was a graduate trainee in Celcom Axiata. Amni holds a bachelor’s degree in business economics from Aberystwyth University, UK.
More Content By Amni Abdul Ghapar
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