Analysis of Netflix’s price reductions in smaller markets in 1Q23, the background to the price reductions, why it chose those markets, and how the company can strategize for smaller developing markets.
OM030696
Email Article
All set! This article has been sent to my@email.address.
All fields are required. For multiple recipients, separate email addresses with a semicolon.
Please Note: Only individuals with an active subscription will be able to access the full article. All other readers will be directed to the abstract and would need to subscribe.
Netflix’s 2023 Price Reductions
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
With 12 markets already live, Omdia publishes the first formal forecast for Netflix Basic with Ads
Analyst Opinion / 27 Feb 2023 / Tony Gunnarsson
Netflix launched its new ad-supported subscription tier, “Basic with Ads” in November 2022 in 12 markets, including the US. Netflix appears to be testing the waters as to whether it will fully commit to a more advertising-centric future.
UPGRADE
“Basic with Ads”: How the Netflix experience will change dramatically in Latin America
Analyst Opinion / 15 Nov 2022 / Juan Villegas
The new "Basic with Ads" tier just launched in Brazil and Mexico. We analyze the state of this new tier, how it compares to other options offered by Netflix, and Omdia's preliminary forecast for ad-supported subscriptions in Latin America.
UPGRADE
An error occured. Please try again later
You are now following this Analyst
You unfollowed this Analyst
The Analyst Team
Daoud Jackson
Follow AnalystSenior Analyst
Daoud Jackson leads Omdia's research on pay-TV and online video markets across the Middle East, Africa, Turkey, and India as part of the media and entertainment team. He also oversees advertising market coverage in MENA and India. Daoud delivers analysis of key regional and global developments through research interviews, financial modelling, and industry analysis.
Since joining Omdia in 2022, Daoud has presented at numerous industry events and received citations in international news coverage about the evolving media landscape. His research spans SVOD and social video platforms, changing seasonality patterns in MENA, emerging content trends, and successful monetization strategies for developing markets.
Daoud holds a master’s degree in global history from the University of Oxford. Before Omdia, he worked as an analyst at social listening company Brandwatch and as a research analyst at Nielsen covering the global publishing industry.
More Content By Daoud Jackson
Become A Client
Find out more about our full suite of products and solutions.
Become A ClientYou must sign in to use this functionality
Authentication.SignIn.HeadSignInHeader
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Thank you
Our expert analysts will review your question and the Ask an Analyst team will get back to you. We aim to respond within 24 hours, but we’re often quicker.
Ask an Analyst
Our team of experts are here to answer your questions. From advice on market trends to a query on research point, and everything in between, we want to hear from you.
Ask an analyst is available as part of a subscription. If you'd like access, contact us today.