This commentary analyzes the impact of Mercado Libre’s new strategy on consumers’ access to platforms and where it positions Mercado Play in an increasing number of ad-supported video platforms.
OM032849
Email Article
All set! This article has been sent to my@email.address.
All fields are required. For multiple recipients, separate email addresses with a semicolon.
Please Note: Only individuals with an active subscription will be able to access the full article. All other readers will be directed to the abstract and would need to subscribe.
Mercado Libre disrupts in Latin America by combining AVOD with third-party SVOD aggregation
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
TV & Online Video Intelligence Database
Data / 14 Aug 2025 / Irina Kornilova
This is the flagship database of the TV & Online Video Intelligence Service. It provides comprehensive regularly updated data and forecasts for subscriptions, transactions, revenues and ARPU for all the key players operating through traditional and online platforms across all business models. The data is updated continuously. Historical and five-year forecasts are provided for each metric, in both pivot and source table formats. The database covers 90 markets.
UPGRADE
TV & Video Industry Developments Impact Brief – August 2023
Report / 26 Aug 2023 / Rob Moyser
The TV & Video Industry Developments Impact Brief offers analysis of key events shaping the global pay-TV and online video markets, including mergers and acquisitions, product innovations, service launches, and strategic changes.
UPGRADE
An error occured. Please try again later
You are now following this Analyst
You unfollowed this Analyst
The Analyst Team
Juan Villegas
Follow AnalystResearch Analyst
As part of the media and entertainment team, Juan’s main areas of research are TV & Online Video, covering the Latin American markets.
Juan joined Omdia in July 2021 after two years working at Futuresource Consulting as a research analyst in the Home Electronics team covering devices such as TV sets, media streamers, and home video players. Before entering the market research industry, he worked in the corporate communications sector and politics in his native Venezuela along with freelance content contributions in the music business. Juan holds a licentiate degree in sociology from Andres Bello Catholic University in Venezuela and a master’s degree in marketing from the University of Manchester, UK.
More Content By Juan VillegasBecome A Client
Find out more about our full suite of products and solutions.
Become A ClientYou must sign in to use this functionality
Authentication.SignIn.HeadSignInHeader
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Thank you
Our expert analysts will review your question and the Ask an Analyst team will get back to you. We aim to respond within 24 hours, but we’re often quicker.
Ask an Analyst
Our team of experts are here to answer your questions. From advice on market trends to a query on research point, and everything in between, we want to hear from you.
Ask an analyst is available as part of a subscription. If you'd like access, contact us today.