IFA TV Trends Report – 2023

Kelly Lee

Principal Analyst

Kelly is an experienced analyst in Omdia’s TV team, covering smart TV and TV cost analysis. As a principal analyst, she covers TV design and features reports, TV-related ICs, TV Bom cost, and business strategy analysis. She also focuses on smart home devices, applications, and voice assistant trends.

Prior to working at Omdia, Kelly was deputy manager of the corporate marketing division at Compal, where she provided market insights to cross BU vice president level. She has also worked in the TV Market Intelligence Team at TPV Taiwan ODM TV, providing TV market analysis to Europe and Japan sales leaders. She was also a senior industrial analyst responsible for the TV market, display technology, and big data application for the e-commerce and OTT market at IEK/ITRI in Taiwan. She was awarded the Best Research Project Award of IEK in 2016. She holds a master’s degree in technology of management from the National Taiwan Normal University in Taiwan and a bachelor’s degree in business administration from Feng Chia University in Taiwan.

Ken Park

Research Director, TV/ProAV

Ken is a Research Director with Omdia’s TV/ProAV team, specializing in the global TV set market, display supply chain analysis, and strategic insights into leading brands' display technologies. His expertise spans a wide range of areas, including TV and ProAV products, making him a trusted authority on market dynamics and technology trends.

Ken leads a team of analysts dedicated to the TV and ProAV service area, covering key product categories such as TV sets, digital signage, LED video displays, and desktop monitors. His team provides comprehensive analysis and actionable insights into the evolving TV and ProAV markets, helping businesses uncover critical technology trends and navigate future strategic decision-making.

Prior to joining Omdia (formerly IHS Markit, including DisplaySearch, which was acquired by IHS) in 2008, Ken was in marketing and sales, starting as a software engineer in the visual display division at Samsung Electronics. He has a bachelor's degree in computer science from Kookmin University in Seoul, Korea.

Patrick Horner

Practice Leader, Consumer Electronics

Patrick leads the team of analysts focused on consumer electronics. While they cover a broad area of all home electronics products, there is a particular emphasis on understanding the evolving television market. Uncovering the trends and market direction helps to deliver the insights to forge future strategic decision making.

After graduating from the Carlson School of Management at the University of Minnesota, Patrick began his career as a retail buyer for Target Corporation. After eight years in senior buying roles, he switched sides to sell for manufacturers at national accounts. He also completed an MBA in Marketing. Working for both Casio and Philips, he sold literally billions of dollars of product to Best Buy and Target. After working for many years in sales, he joined Casio’s Tokyo office of Research and Development. There, he developed product strategy and consulted directly with the senior executive team.