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The Analyst Team

Terry White
Follow AnalystAssociate Chief Analyst
Terry White is an Associate Chief Analyst at Omdia, focusing on the enterprise IT domain. He advises CIOs and other executives on the organization, processes, and management of IT in the enterprise and specializes in IT strategy, agile IT, IT organization and models, and IT finance.
Terry was a CIO for 10 years and advised CIOs for another 20 years. He has worked with Omdia for over 15 years, specializing in enterprise IT in the Africa region. He covers IT operational and organizational models, IT finance, IT governance, IT strategy, IT portfolio management, benefits and value realization, and business cases. Terry has a master’s degree in commerce, specializing in IT, and is the author of three books on IT management and one on general management.

Sue Clarke
Follow AnalystAssociate Principal Analyst
Sue Clarke is an associate principal analyst at Omdia specializing in enterprise content management (ECM), including document management, records management, and web content. Sue provides analysis on ECM technologies, which includes digital asset management, web analytics, archiving, capture and scanning, case management, customer communications, and e-discovery. Her research provides insights into the issues facing organizations and how technology can enable better productivity. Before joining Omdia, she worked as a computer programmer developing a range of systems, including a purchasing system providing links between disparate systems.
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Maxine Holt
Follow AnalystVice President, Enterprise & Channel Research
Maxine Holt leads the Enterprise & Channel research group incorporating Omdia cybersecurity, cloud and data center, platforms and applications (including AI, IoT, and digital workplace), and Canalys Channels research. Maxine has spent her entire career in the technology industry, and her team delivers a comprehensive research program to support vendor, channel, and enterprise clients. Maxine also leads the Omdia Analyst Summit at the high-profile Black Hat series of events.
Maxine has spent her entire career as an IT and security professional and has been at Omdia since 2018. She is the lead architect of the Omdia Cybersecurity Ecosystem. Maxine built her in-depth cybersecurity expertise initially at the Information Security Forum (ISF), developing thought-leading security research for ISF members. Prior to ISF, Maxine spent 15 years in technology research at Ovum, starting her career as a software developer in the financial services industry and working in consulting for the financial services and internet sectors. Maxine was named the IIAR Industry Analyst of the Year, EMEA, 2023 and is a regular speaker at events, also contributing thought-leading content to high-profile publications in cybersecurity and technology. More Content By Maxine Holt
Natalia Modjeska
Follow AnalystResearch Director, AI and Intelligent Automation
Natalia Modjeska leads the AI & IA research team at Omdia. She has 15+ years of experience in developing and deploying analytics and AI. Her diverse career includes R&D, product and program management, sales, consulting, and client advisory. She has worked with organizations of all sizes and levels of maturity across many industries and geographies helping clients to harness the power of data, advanced analytics and AI for transformative change. She has advised 200+ organizations around the globe on topics ranging from AI strategy and use cases, to execution, best practices, governance, ethics, emerging trends, and vendor due diligence.
Natalia is passionate about helping clients to demystify AI/ML and to deploy these technologies responsibly. As part of that effort, she serves as an expert on the ISO/IEC JTC 1/SC 42 - AI Standards working group and she volunteers with several non-profits to develop responsible AI certification; increase AI literacy and improve government through innovative technologies. Natalia holds a PhD in AI (NLP) from the University of Edinburgh in Scotland and an Executive MBA from the Ivey School of Business (Western University).
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Adam Holtby
Follow AnalystPrincipal Analyst, Workplace Transformation
Adam Holtby covers workplace transformation and the future of work as part of the Omdia Digital Workplace team. His research focuses on understanding and analyzing how work evolves in response to changing employee demands and business transformation priorities.
Adam delivers research that helps inform enterprises, technology vendors, and service providers about topics including hybrid working, employee experience, productivity, service management, and business mobility.
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