This analyst commentary explores Omdia's Consumer Research results from the April wave, analysing trends among those respondents that consume content through unauthorized websites as well as those that take SVOD and/or Pay TV services.
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Piracy is a common source for entertainment, regardless of the platform
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Consumer Research - Video Services Visualization
Data / 03 Jun 2025 / Max Signorelli
This devices dashboard includes responses to inquiries about video service access, including pay TV, subscription online video, digital transactional video services, uptake drivers, churn behaviors, and TVOD/movie consumption. Core market coverage includes the US, the UK, Germany, France, Spain, Japan, Mexico, and Brazil. Additional markets can be sponsored by Omdia clients—these are marked with an * in the following dashboard.
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Consumer Research - Sports Fans Visualization
Data / 03 Jun 2025 / Max Signorelli
The Omdia Consumer Research Sports dashboard provides insight into the media portfolios, usage trends, and opinions of sports viewers. The consumer survey we run as part of our Consumer Research - Devices, Media & Usage Spotlight Service asks a nationally representative and statistically significant sample of consumers across the globe about their video service and device usage habits. Questions explore views and habits of followers of key sports by market, how they engage with each sport, and which sports leagues they follow within them. Omdia tracks the usage of video services for accessing sports content across traditional pay TV, online subscription, advertising-funded, and transactional video. Core market coverage includes the US, the UK, Germany, France, Spain, Japan, Mexico, and Brazil. Additional markets can be sponsored by Omdia clients—these are marked with an * in the following dashboard.
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Consumer Research – International FAST Visualization
Data / 03 Jun 2025 / Max Signorelli
This dashboard investigates how users of FAST video services engage with their content: which services they use, which devices they have, and their sentiment toward advertising and other media. Core market coverage includes the US, the UK, Germany, France, Spain, Japan, Mexico, and Brazil. Additional markets can be sponsored by Omdia clients—these are marked with an * in the following dashboard.
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The Analyst Team
Juan Villegas
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As part of the media and entertainment team, Juan’s main areas of research are TV & Online Video, covering the Latin American markets.
Juan joined Omdia in July 2021 after two years working at Futuresource Consulting as a research analyst in the Home Electronics team covering devices such as TV sets, media streamers, and home video players. Before entering the market research industry, he worked in the corporate communications sector and politics in his native Venezuela along with freelance content contributions in the music business. Juan holds a licentiate degree in sociology from Andres Bello Catholic University in Venezuela and a master’s degree in marketing from the University of Manchester, UK.
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