This report looks at the strategies and economics behind OTT bundling and partnerships. Bundling types are broken out across pay-TV and telco operators, online channel aggregators, credit card and banking services, consumer goods and devices, and co-subscription services. The report also includes local case studies worldwide.
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Bundling’s Impact on the Global Streaming Market
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Consumer Research - Devices Media and Usage Database
Data / 03 Jun 2025 / Max Signorelli
Omdia’s consumer survey data includes responses to inquiries about device access and usage, subscription video services, video consumption, transactional video services, user opinions, connected homes, gaming and sports, and other services.
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Online Video Bundling and Service Partnerships: 3Q23 Highlights
Report / 12 Jan 2024 / Pål Karlsen
As the forging of new operator-OTT alliances slows down, service providers continue to develop and deepen existing partnerships, primarily via further video platform integrations and tweaks to packaging and bundling propositions.
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Global Online Video Bundling Deals and Service Partnerships Tracker – 3Q23
Data / 03 Jan 2024 / Pål Karlsen
This tracker provides a summary of recent partnership deals signed between OTT companies and mobile, fixed, and pay-TV operators by type, date, and country.
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Online Video Tracker: Indirect Wholesale SVOD Subscriptions Via Operator Bundling, 2014–28
Data / 27 Apr 2023 / Tony Gunnarsson
This is the first iteration of Omdia's new supplementary online video market tracker, analyzing the latest relative size of the direct retail market, online video subscriptions based on direct contacts between the customer and the online video operator and indirect wholesale market, subscriptions that are contractual between the customer and a distribution partner of the online video operator, for SVOD. This tracker includes market data analysis and forecasts for 74 markets and 13 world regions, from the year 2011 until 2028, for a full coverage of Omdia's forecast period. Each market is listed with three metrics: total paid subscriptions, which refers to the sum total of all individual SVOD services tracked by Omdia in each market, as well as direct to consumer subscriptions and indirect wholesale subscriptions, which are new metrics that are exclusively available in this tracker.
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The Analyst Team
Max Signorelli
Follow AnalystPrincipal Analyst, Media & Entertainment
Max Signorelli is a principal analyst for the Media & Entertainment team at Omdia and is product lead for Omdia’s Consumer Research – Devices, Media & Usage Spotlight Service.
Max’s research builds on Omdia’s syndicated consumer survey to monitor and rationalise market traits and consumer profiles as well as track real, cross-platform usage of services and devices with time. Max specializes in global video markets with regional expertise in EMEA, covering markets both developed and emerging through in-depth strategy analysis and contextualising of local and international video players. Max joined the company and industry in 2017 after earning his Bachelor of Science in physics from Imperial College London, United Kingdom.
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Juan Villegas
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As part of the media and entertainment team, Juan’s main areas of research are TV & Online Video, covering the Latin American markets.
Juan joined Omdia in July 2021 after two years working at Futuresource Consulting as a research analyst in the Home Electronics team covering devices such as TV sets, media streamers, and home video players. Before entering the market research industry, he worked in the corporate communications sector and politics in his native Venezuela along with freelance content contributions in the music business. Juan holds a licentiate degree in sociology from Andres Bello Catholic University in Venezuela and a master’s degree in marketing from the University of Manchester, UK.
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Daoud Jackson
Follow AnalystSenior Analyst
Daoud Jackson leads Omdia's research on pay-TV and online video markets across the Middle East, Africa, Turkey, and India as part of the media and entertainment team. He also oversees advertising market coverage in MENA and India. Daoud delivers analysis of key regional and global developments through research interviews, financial modelling, and industry analysis.
Since joining Omdia in 2022, Daoud has presented at numerous industry events and received citations in international news coverage about the evolving media landscape. His research spans SVOD and social video platforms, changing seasonality patterns in MENA, emerging content trends, and successful monetization strategies for developing markets.
Daoud holds a master’s degree in global history from the University of Oxford. Before Omdia, he worked as an analyst at social listening company Brandwatch and as a research analyst at Nielsen covering the global publishing industry.
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Jun Wen Woo
Follow AnalystSenior Analyst, TV & Online Video
As part of Omdia’s consumer team, Jun Wen Woo covers pay-TV and online video markets in the Asia Pacific region. Her main research interests are subscription pay TV and online video (SVoD). Jun Wen provides analysis of the key developments in the media landscape in Asia Pacific through extensive research and consultancy work as well as published commentaries and reports.
She joined Omdia (formerly IHS Markit) in 2014. Prior to this role, she was involved in mobile content and services research, covering over-the-top messaging and communications apps and ways in which mobile content providers can best monetize mobile media. Jun Wen holds a master’s degree in applied statistics and a bachelor’s degree in economics from the University of Malaya.
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Tony Gunnarsson
Follow AnalystPrincipal Analyst, TV, Video & Advertising
As part of Omdia's media and entertainment team, Tony Gunnarsson covers the global online video sector, with a specific interest in direct-to-consumer video services, across both subscription and transactional video, as well as online video aggregation.
His main research interests are in the premium, paid-for subscription online video (SVOD). Tony provides analysis of the key developments in the global online video market, consumer insights, and business intelligence. He also writes on adjacent developments in the broader TV and home entertainment market, including the emergence of AVOD services as a vehicle for premium content. Prior to joining Informa Tech (now Omida), formerly Ovum, in 2014, Tony worked as a senior analyst at IHS Markit, formerly IHS Screen Digest. He holds a master’s degree in imperial and commonwealth history from King’s College London.
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Adam Thomas
Follow AnalystSenior Principal Analyst, TV, Video and Advertising
As part of the media and entertainment research practice, Adam is responsible for overseeing the World Television Information Service (WTVIS) spotlight product and its Media & Entertainment Viewpoint service.
Adam joined Omdia in 2000 after serving as a senior media analyst at Market Tracking International. His primary area of focus for the past 20 years has been the traditional TV sector. He has written analyses and produced data and forecasts for all sectors of the traditional TV business, including the pay TV platforms of cable, satellite, IPTV, and DTT. Adam holds a degree in communications from London Guildhall University.
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Rob Moyser
Follow AnalystSenior Analyst, TV & Online Video
Rob covers the television market in Western Europe, tracking key developments in the pay-TV and free-TV industries from cable, satellite, terrestrial, and telco perspectives. His work also focuses on cross-platform TV viewing time in the US and Europe.
Rob holds a Bachelor of Arts (Hons.) in history from Anglia Ruskin University in Cambridge, England.
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