Amdocs APAC strategy update: Navigating telco transformation through AI, customer experience, and accountability

Nicole McCormick

Analyst, Digital Consumer Services, APAC

Nicole McCormick is Chief Analyst of 5G and Broadband. Her focus is consumer monetization and upsell strategies through tiered pricing techniques and service differentiation. To do this, she asks, “Where is the new money?” from advanced network technologies, gigabit broadband, 5G Advanced, and 5G Standalone. As today’s monetization is also about churn retention, McCormick also looks at how operators can increase consumer stickiness through loyalty programs and initiatives. Her remit also includes 5G FWA innovation and upsell.

She has over 25 years of experience covering the mobile and fixed broadband sectors. Based in Australia, Nicole is a regular presenter and moderator at industry conferences in the region.

Lian Jye Su

Chief Analyst

Lian Jye is a chief analyst at Omdia, responsible for the orchestration of applied intelligence market research in the Asia & Oceania region. He provides strategic guidance and business intelligence on AI infrastructure, software, and services. Lian Jye is widely quoted in the press and media on various AI- and robotics-related topics including on CNN, the BBC, CNBC, The Straits Times, and Nikkei Asian Review. 
 
Prior to joining Omdia, Lian Jye worked in the research industry for nine years having started as a junior analyst covering cellular telecommunications technologies. In recent years, he has functioned as research director of AI and robotics, leading market intelligence services covering global market development and technological trends in robotics and AI hardware, software, and services. He graduated with a Bachelor of Science degree from the National University of Singapore and a Master of Business Administration from the University of Melbourne.

Adam Etherington

Practice Leader, Cybersecurity

Adam is part of Omdia’s global Digital Enterprise Services practice. He leads international research, advisory, and analysis for cybersecurity and cloud B2B services. A regular speaker at industry events and executive roundtables, Adam thrives on driving deep insight through custom engagements with clients.

Adam joined Omdia in 2020, bringing more than two decades of experience as an executive at some of the world’s largest telecoms and IT services vendors. His experience spans corporate strategy, product marketing, technical operations, market intelligence, sales, and strategic alliance roles. Adam holds a Bachelor of Economics from Macquarie University and an MBA from Deakin University (both in Australia). In 2022, he was awarded the 2021 Brookes Medal for outstanding academic achievement.

Hwee-Xian Tan

Senior Analyst

Hwee-Xian is a senior analyst with Omdia’s service provider enterprise and wholesale service team. He focuses on the SoHo and SME intelligence services, providing analysis and data to help service providers benefit from market opportunities, and general trend analysis in the Asian ICT services market.

Before joining Omdia (formerly Ovum), Hwee-Xian was a senior analyst for IDC’s Asia/Pacific telecoms group, where he led telecoms services, managed services, unified communications, and collaboration trackers for a broad portfolio of customers across the region. His responsibilities included delivering innovative customized research, project management, and presales product marketing on telecoms operators and infrastructure vendors. Hwee-Xian holds a bachelor’s degree in human ecology and a master’s degree in business administration. He is based in Kuala Lumpur, Malaysia.  

Jensen Ooi

Principal Analyst

Jensen Ooi is a principal analyst with Omdia’s Asia Pacific service provider markets team. Based in Kuala Lumpur, Malaysia, he covers the telecommunications industry, specializing in Southeast Asia. His scope of research and advisory services includes industry trends, strategies, digital services, and business innovation.

Prior to joining Omdia, Jensen was IDC’s lead analyst for the consumer devices industry in Southeast Asia. He has been one of the judges for GSMA’s Global Mobile (GLOMO) Awards. He has been regularly quoted by international news agencies such as Reuters, Financial Times, Nikkei, Bloomberg, TechCrunch, etc. Jensen also has experience in the media industry, developing and implementing customer experience strategies.