In 2025, communications service providers are shifting focus from global to regional investment, improving automation through NaaS and NFV, and evaluating AI’s role in network services.
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2025 Trends to Watch: Network Transformation Services
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The Analyst Team
Cindy Whelan
Follow AnalystPractice Leader, Telco B2B Strategies
Cindy Whelan - Practice Leader, Telco B2B Strategies
Cindy Whelan is Practice Leader for Omdia’s Telco B2B Strategies Solutions Intelligence Service. In this role, she focuses on enterprise and wholesale services and provides analysis to help service providers understand B2B market trends and how to respond to them. Cindy also covers telco network services, including Network-as-a-Service (NaaS), SD-WAN/SASE, virtualized network services, and carrier wholesale solutions.
Cindy has more than 30 years of experience in the telecoms industry, working for communications solutions vendors and analyst firms. Cindy has a Bachelor of Business Administration degree with a focus in Management from James Madison University in Harrisonburg, VA.
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