An overview of the French pay-TV and online video markets with additional insight from Omdia's consumer research on key topics including frequency of service usage and subscription churn.
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France: Market Overview & Consumer Insights – 2024
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International Video Subscriber Churn Visualization
Data / 03 Jun 2025 / Max Signorelli
Highly granular interactive dashboard focusing on the reasons behind churn by service and where consumers go following their departure from a given service. Splits by service, country, and demographic group. Core market coverage includes the US, the UK, Germany, France, Spain, Japan, Mexico, and Brazil. Additional markets can be sponsored by Omdia clients—these are marked with an * in the following dashboard.
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Online Video Subscriber Lifetime Value (LTV) and Churn
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Analyzes the relationship between SVOD subscriber churn and average revenue per subscriber. Topics include direct-to-consumer (D2C) services, churn seasonality, re-subscription rates, and lifetime value analysis.
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The Analyst Team
Matthew Evenson
Follow AnalystSenior Analyst, Media and Entertainment
Matthew covers the pay-TV and online video markets in Eastern Europe, tracking major companies and key developments in the region. He also has a research interest in company content strategies and has previously written reports on global streaming services, television formats, and M&A activity in the UK.
Prior to joining Omdia, Matthew worked as an analyst for Broadcast Intelligence and previously worked on scripted television productions in the UK. He holds a Bachelor of Science (Hons.) in cell biology from Durham University and a master’s degree in forensic science from University of Central Lancashire (UCLAN).
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