Omdia’s recently published Hybrid Work Security and Management Forecast - 2022‒27 highlights the huge market opportunity for technology vendors and digital service providers delivering solutions that help enable and empower a more diverse workforce.
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Summary
Omdia’s recently published Hybrid Work Security and Management Forecast - 2022‒27 highlights the huge market opportunity for technology vendors and digital service providers delivering solutions that help enable and empower a more diverse workforce.
A new forecast focused on digital ecosystems that enable diverse work styles
As work styles have diversified and digital capabilities continue to democratize, businesses face new challenges and opportunities, including the following:
- How to improve integration across digital ecosystems and siloed business functions to improve collaboration, employee experiences, business operations, and customer outcomes has become vital
- Organizations are also focused on investing in new technologies that can support more efficient and productive ways of working
- Mobility (connectivity, security, and management) has become a critical digital capability as businesses look to enable more fluid work styles and practices that are untethered by location
- Employee experience (EX) and engagement has become a digital and business priority. Businesses are eager to adopt solutions that help in building understanding around what EX looks like and how it can be positively influenced
- Simplifying complex technology estates has become a strategic imperative as businesses look to reduce costs and realize new productivity and collaboration efficiencies.
Omdia’s new forecast focuses on the solutions businesses are increasingly reliant upon in supporting these important digital workplace themes and business objectives. The forecast is a new comprehensive data asset that highlights the market opportunity for a range of technologies and solutions that help organizations deliver against these business and digital goals. The forecast highlights the total addressable market for traditional product categories, including unified endpoint management and mobile threat defense, as well as new technology categories such as employee engagement platforms, which are becoming crucial to delivering positive digital experiences in a more hybrid world. In covering a range of established and emerging digital categories, the forecast provides valuable insights into the total market opportunity, as well as the potential around integration of IT infrastructure and the strategic imperatives necessary for supporting modern work styles and enhancing employee experiences.
A $100bn market opportunity
The Hybrid Work Security and Management Forecast - 2022‒27 estimates the total addressable market for solutions that directly support and enable flexible work styles to be just over $100bn in 2024. The range of solutions explored in this forecast are traditionally adopted in adjacency by businesses and support of remote and flexible work, as well as securing and enabling work for all employees, regardless of their location. The solution categories explored in the forecast are listed in Table 1.
Table 1: Hybrid work security and management solution definitions
Mobile threat defense (MTD) tools | Omdia defines MTD solutions as those that support businesses in preventing, detecting, and remediating mobile security threats. Solutions that fit into this product category are also commonly referred to as MTD tools. Commonly, MTD tools help protect employees against a diverse range of mobile endpoint, application, and network attacks. In developing this report, Omdia has identified that the MTD market is undergoing significant growth, largely as enterprises across all industries need to better secure and enable a more hybrid workforce. |
Unified endpoint management (UEM) | UEM solutions enable enterprises to secure and manage the diverse range of devices and applications that are now used by employees. Traditional mobile devices such as laptops and smartphones, in addition to desktops and laptops running OSs such as Windows and MacOS, and, increasingly, other device types such as wearables, IoT devices, and even cars, can be managed via these solutions. UEM is best thought of as an evolution of the enterprise mobility management (EMM) and mobile device management (MDM) tools that came before. The added value offered by UEM solutions is built around how the solutions support businesses looking to manage a broader estate of device and OS types, the enhanced endpoint security and analytics capabilities offered by these platforms, and features that help employees work in a more productive and engaging way. Additionally, and with businesses’ focus on security issues increasing, UEM technologies deliver attractive capabilities such as automated compliance. |
Managed mobility services | Managed mobility services and solutions support the procurement, allocation, deployment, and management of mobile devices, applications, and network services. Mobile device management/unified endpoint management (MDM/UEM) and mobile threat defense (MTD) capabilities are included, as well as device lifecycle management services. They also include services and solutions that support enterprises in the provision and management of virtual desktop or, increasingly, entire digital workspace end-user computing environments, and app provisioning, single sign-on, and identity management services. |
Digital employee experience management (DEX) solutions | DEX management software, also regarded as end-user ride administration software, is used to pinpoint technology problems that employees would possibly ride and unexpectedly solve. By monitoring and optimizing devices, applications, and other technologies, IT teams use it to enhance the end-user experience, limit IT costs, and enable greater personnel productivity and satisfaction. These tools correlate the overall technical performance of employee-facing technologies with worker sentiment and use of these technologies to help groups improve the overall performance and usability of the digital workplace. |
Employee engagement solutions | These offer a combination of employee feedback, development, work management, surveying, and scheduling capabilities via a single solution. |
Employee performance management | Solutions that support employee performance with a comprehensive feature set, including SMART goals and objectives and key results (OKRs), employee profiling, performance improvement planning, performance reviewing, and recognition and reward capabilities. |
Employee recognition platform | A solution that delivers peer-to-peer (P2P) recognition and reward capabilities. |
Human capital management (HCM) | HCM solutions/suites are developed to strategically aid businesses in enabling and supporting their workforce. HCM capabilities support talent acquisition, inclusivity, and employee development, among others. HCM solutions include products for employee reporting and analytics, and employee workflow capabilities. These solutions are designed to help businesses strategically manage their human capital and support the growth and development of their workforce. These technologies also support the administrative tasks faced by HR staff on a day-to-day basis. Capabilities include payroll, benefits, hiring, and onboarding. HRM solutions are primarily focused on supporting the administrative aspects of HR, such as legal considerations and payroll. |
Employee monitoring | Reporting and analytical capabilities on endpoint activity, login/logoff times, and user activity in applications. |
Source: Omdia
This market also has huge potential for growth, and further enrichment by way of new and adjacent technology categories that, collectively, will make work more productive, collaborative, and secure for both frontline and back-office workers. The forecast is interactive, and data can be dynamically filtered across 15 different industry verticals, in addition to being segmented by different geographies and organization’s sizes, allowing for a granular understanding of the market and identification of specific areas of growth opportunity.
Appendix
Further reading
Hybrid Work Security and Management - 2022–27 (June 2024)
Omdia Digital Workplace Research Community (July 4, 2024) “Workplace Pulse #2: Introducing Omdia's new Hybrid Work Management and Security Forecast.” LinkedIn (accessed on July 8, 2024)
Author
Adam Holtby, Principal Analyst, Workplace Transformation
