This report assesses the impact of Google’s decision to cancel its plans to fully deprecate third-party cookies on Chrome on the media and advertising industry.
OM123364
Email Article
All set! This article has been sent to my@email.address.
All fields are required. For multiple recipients, separate email addresses with a semicolon.
Please Note: Only individuals with an active subscription will be able to access the full article. All other readers will be directed to the abstract and would need to subscribe.
The cookie is still crumbling despite Google’s U-turn
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Advertising – GAMA Database Summary
Data / 16 Jun 2025 / Matthew Bailey
Database providing detailed data on Google, Amazon, Meta and Apple advertising revenue, with country-market and ad format break downs. For Google and Meta, includes net advertising revenue, traffic acquisition costs, and ad tech revenue.
UPGRADE
2024 Trends to Watch: Innovation in Advertising – Retail Media, AI, and Social Ad Tech
Report / 24 Nov 2023 / Matthew Bailey
This report examines how data-driven approaches to advertising will change in 2024 as AI, super apps, retail media, and Chinese digital platforms expand their influence over the global advertising market.
UPGRADE
The latest telco ad tech joint venture in Europe aims to capitalize on the growing privacy movement
Analyst Opinion / 23 Feb 2023 / Matthew Bailey
This commentary analyzes the announcement of a joint venture between Deutsche Telekom, Orange, Telefónica, and Vodafone that will develop an identity resolution and advertising targeting platform in Europe.
UPGRADE
An error occured. Please try again later
You are now following this Analyst
You unfollowed this Analyst
The Analyst Team
Matthew Bailey
Follow AnalystSenior Principal Analyst, Advertising
Matthew Bailey leads Omdia’s advertising research, covering the global digital and traditional media advertising sectors. Matthew’s research focuses on the ad operations of big tech players, TV broadcaster advertising strategies, ad-supported online video (AVOD/FAST), retail media, and the evolving connected TV advertising landscape.
He also has expertise in—and produces research into—the broader media, entertainment, and technology industry, including OTT video, digital publishing, social media, video games, and consumer platforms and devices.
Prior to joining Omdia, formerly Ovum, in 2015, Matthew worked as a senior research analyst at MarketLine. He holds a degree in English language and literature from the University of Leeds.
More Content By Matthew BaileyBecome A Client
Find out more about our full suite of products and solutions.
Become A ClientYou must sign in to use this functionality
Authentication.SignIn.HeadSignInHeader
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Thank you
Our expert analysts will review your question and the Ask an Analyst team will get back to you. We aim to respond within 24 hours, but we’re often quicker.
Ask an Analyst
Our team of experts are here to answer your questions. From advice on market trends to a query on research point, and everything in between, we want to hear from you.
Ask an analyst is available as part of a subscription. If you'd like access, contact us today.