This Trends to Watch report focuses on connected TV and smartphone AI developments as well as consumer sentiment to advertising and content services.
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2025 Trends to Watch: Connected Consumers
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Connected Devices Databases - Core Connected Devices
Data / 08 Jul 2025 / Daniel Sutton
This pivot table-based workbook regroups the core set of Connected Devices Intelligence’s connected device data. Spanning all 75 countries covered in the intelligence service, this workbook provides data on nine connected devices by type and by operating system. The device types include Smart TV, PC, smartphone, and more. The data is delivered in TRAX and Excel Pivot Tables and annual data is updated quarterly.
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Consumer Research - Devices Media and Usage Database
Data / 03 Jun 2025 / Max Signorelli
Omdia’s consumer survey data includes responses to inquiries about device access and usage, subscription video services, video consumption, transactional video services, user opinions, connected homes, gaming and sports, and other services.
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Consumer Research - Devices Visualization
Data / 03 Jun 2025 / Max Signorelli
This devices dashboard includes responses to inquiries about device access and usage by brand with a specific focus on primary TV sets, mobile handsets, and smart speakers from Omdia’s biannual consumer surveys on devices, media, and usage. Core market coverage includes the US, the UK, Germany, France, Spain, Japan, Mexico, and Brazil. Additional markets can be sponsored by Omdia clients—these are marked with an * in the following dashboard.
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The Analyst Team
Max Signorelli
Follow AnalystPrincipal Analyst, Media & Entertainment
Max Signorelli is a principal analyst for the Media & Entertainment team at Omdia and is product lead for Omdia’s Consumer Research – Devices, Media & Usage Spotlight Service.
Max’s research builds on Omdia’s syndicated consumer survey to monitor and rationalise market traits and consumer profiles as well as track real, cross-platform usage of services and devices with time. Max specializes in global video markets with regional expertise in EMEA, covering markets both developed and emerging through in-depth strategy analysis and contextualising of local and international video players. Max joined the company and industry in 2017 after earning his Bachelor of Science in physics from Imperial College London, United Kingdom.
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David Tett
Follow AnalystPrincipal Analyst, Addressable Consumer Devices
David is Omdia’s principal analyst looking into addressable consumer devices in the visual entertainment team, providing media and telco clients with intel on the device ownership landscape and hardware uptake across the world. Previously he was responsible for Omdia’s forecasting into the mobile and telecoms market within the market data analytics & modelling team.
David joined Omdia (formerly Ovum) in 2018, and before joining Omdia, he was a market analyst, responsible for tracking, analyzing, and forecasting the worldwide TV, home video, and media streamer markets at Futuresource Consulting. David holds a Bachelor of Science in Economics from Cardiff University.
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