This report analyzes the latest trends and behaviour from FAST video services users. Including global and regional analysis in addition to which are the first options for video viewing. It uses Omdia's Consumer Research International FAST visualization tool, April 2024 wave results.
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FAST and its Adoption – Consumer Research Takeaways
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Consumer Research – International FAST Visualization
Data / 06 Feb 2026 / Max Signorelli
This dashboard investigates how users of FAST video services engage with their content: which services they use, which devices they have, and their sentiment toward advertising and other media. Core market coverage includes the US, the UK, Germany, France, Spain, Japan, Mexico, and Brazil. Additional markets can be sponsored by Omdia clients—these are marked with an * in the following dashboard.
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The Analyst Team
Juan Villegas
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As part of the media and entertainment team, Juan’s main areas of research are TV & Online Video, covering the Latin American markets.
Juan joined Omdia in July 2021 after two years working at Futuresource Consulting as a research analyst in the Home Electronics team covering devices such as TV sets, media streamers, and home video players. Before entering the market research industry, he worked in the corporate communications sector and politics in his native Venezuela along with freelance content contributions in the music business. Juan holds a licentiate degree in sociology from Andres Bello Catholic University in Venezuela and a master’s degree in marketing from the University of Manchester, UK.
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