This opinion piece dives into the different reasons on why consumers churn, and what are the main reasons for it by region, using Omdia's April 2024 Consumer Research survey results.
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Churn is a common issue in video entertainment, but contributing reasons differ by region
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Consumer Research: International Video Subscriber Churn Visualization
Data / 06 Feb 2026 / Max Signorelli
Highly granular interactive dashboard focusing on the reasons behind churn by service and where consumers go following their departure from a given service. Splits by service, country, and demographic group. Core market coverage includes the US, the UK, Germany, France, Spain, Japan, Mexico, and Brazil. Additional markets can be sponsored by Omdia clients—these are marked with an * in the following dashboard.
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Consumer Research - Video Services Visualization
Data / 06 Feb 2026 / Max Signorelli
This devices dashboard includes responses to inquiries about video service access, including pay TV, subscription online video, digital transactional video services, uptake drivers, churn behaviors, and TVOD/movie consumption. Core market coverage includes the US, the UK, Germany, France, Spain, Japan, Mexico, and Brazil. Additional markets can be sponsored by Omdia clients—these are marked with an * in the following dashboard.
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The Analyst Team
Juan Villegas
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As part of the media and entertainment team, Juan’s main areas of research are TV & Online Video, covering the Latin American markets.
Juan joined Omdia in July 2021 after two years working at Futuresource Consulting as a research analyst in the Home Electronics team covering devices such as TV sets, media streamers, and home video players. Before entering the market research industry, he worked in the corporate communications sector and politics in his native Venezuela along with freelance content contributions in the music business. Juan holds a licentiate degree in sociology from Andres Bello Catholic University in Venezuela and a master’s degree in marketing from the University of Manchester, UK.
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