This analysis report combines data on SMS, RCS, and messaging apps with data from Omdia's Digital Consumer Insights 2024 survey to answer a key question for telcos: what should they do about messaging? This report features recommendations for telcos, CPaaS providers, and others in the messaging ecosystem.
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RCS User, Traffic, and Revenue Forecast: 2024–29
Data / 10 Sep 2024 / Charlotte Palfrey
This forecast contains RCS installed base, traffic volumes, and revenue split by A2P and P2P for 67 countries between 2023 and 2029. This edition of the forecast features an updated model to more accurately reflect the state of the RCS market.
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Mobile Messaging Traffic and Revenue Forecast: 2024–29
Data / 11 Nov 2024 / Pamela Clark-Dickson
The Mobile Messaging Traffic and Revenue Forecast: 2024-29 forecasts telco messaging for 67 countries in eight regions. It includes P2P and A2P SMS, MMS, and A2P SMS traffic segmented by industry verticals, use cases, and delivery channels. November 22, 2024: The Mobile Messaging Traffic and Revenue Forecast: 2024-29 has been updated to show the data for the telecommunications and utility industry verticals in the A2P SMS Traffic by Industry Vertical section of the “By geography by market” tab.
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Messaging Apps User, Traffic, and Revenue Forecast: 2024–29
Data / 18 Oct 2024 / Pamela Clark-Dickson
This forecast predicts growth trends in service revenues and ARPU, mobile and fixed registered users, monthly active users, and annual messaging traffic (text, picture, and video, and business messaging), in eight regions and 67 countries.
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These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
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