Netflix has played an important role in expanding the public’s appetite for diverse content, particularly with regards to the consumption of non-English original content.
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Korean and Spanish content dominates Netflix’s non-English viewing
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As stacking behavior changes, YouTube sits top of the list of the most popular video services
Analyst Opinion / 18 Mar 2024 / Maria Rua Aguete
Stacking behavior is changing. The trend towards homes taking more SVOD services is slowing down and, in some markets, declining. Conversely, the number of free video services being used is increasing—with YouTube heading the field.
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2025 Trends to Watch: Media & Entertainment Superthemes
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This Trends to Watch report examines key trends that will shape the global media & entertainment industry in 2025, analyzing the characteristics of each trend and its impact on the market.
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The Analyst Team
Maria Rua Aguete
Follow AnalystSenior Research Director, Media and Entertainment
Maria Rua Aguete leads the strategic development of the media team and manages its day-to-day operations, tracking the continuing evolution of global service providers and operators. Maria first created the team while at Screen Digest, which became part of IHS Markit.
The team’s research on service providers is deep and extensive, leveraging long-standing relationships with operators in all of the 70+ markets covered by the group, resulting in the most comprehensive source of television and operator market intelligence in the world.
Maria is also a regular contributor to various reports, including the European Cable Yearbook, and she has led or has been a significant contributor to many consulting projects for high-profile media and technology companies, including the market-launch and purchase plans of an emerging television group, a Latin America DTT platform for a major channel group, and a satellite pay-TV provider for a private equity group.
She has also performed commercial due diligence on a cable TV components business for a major international bank; a competitive review and strategic analysis for a major international channel operator; a comprehensive review of investment opportunities in the European cable market for a venture capital group; and a market report and due diligence on a localization services (dubbing/subtitling) company for an investment bank.
Maria has collected many accolades throughout a storied career, and she is one of only 11 Technology Fellows named by IHS Markit during her time at the company, an honor that recognizes her deep expertise and exceptional standing within the analyst community.
Maria holds a first class degree in economics and business studies from Vigo University in Spain, and an MBA from Cardiff Business School in Wales. She is a regular speaker at events like IBC and Mobile World Congress.
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These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
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