This piece analyzes how subscriptions have behaved in Latin America since the introduction of the ad-supported tier by Netflix and other services, in addition to discussing the expectations for the future.
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Hybrid services will aid SVOD growth in Latin America for the long term
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“Basic with Ads”: How the Netflix experience will change dramatically in Latin America
Analyst Opinion / 15 Nov 2022 / Juan Villegas
The new "Basic with Ads" tier just launched in Brazil and Mexico. We analyze the state of this new tier, how it compares to other options offered by Netflix, and Omdia's preliminary forecast for ad-supported subscriptions in Latin America.
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One-Size-Fits-All SVOD Model No Longer an Option in Latin America
Report / 29 Feb 2024 / Juan Villegas
This report analyzes the background and opportunities for alternative (ad-supported and mobile-only) SVOD plans in Latin America, the key markets to target, and the potential hybrid launches in the short term.
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The Analyst Team
Juan Villegas
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As part of the media and entertainment team, Juan’s main areas of research are TV & Online Video, covering the Latin American markets.
Juan joined Omdia in July 2021 after two years working at Futuresource Consulting as a research analyst in the Home Electronics team covering devices such as TV sets, media streamers, and home video players. Before entering the market research industry, he worked in the corporate communications sector and politics in his native Venezuela along with freelance content contributions in the music business. Juan holds a licentiate degree in sociology from Andres Bello Catholic University in Venezuela and a master’s degree in marketing from the University of Manchester, UK.
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These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
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