This summary of Omdia’s 12th annual customer survey gives insight into supplier selection criteria and service usage trends and identifies areas that wholesale customers consider ripe for improvement by suppliers.
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Wholesale Customer Survey – 2025
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The Analyst Team
Cindy Whelan
Follow AnalystPractice Leader, Telco B2B Strategies
Cindy Whelan - Practice Leader, Telco B2B Strategies
Cindy Whelan is Practice Leader for Omdia’s Telco B2B Strategies Solutions Intelligence Service. In this role, she focuses on enterprise and wholesale services and provides analysis to help service providers understand B2B market trends and how to respond to them. Cindy also covers telco network services, including Network-as-a-Service (NaaS), SD-WAN/SASE, virtualized network services, and carrier wholesale solutions.
Cindy has more than 30 years of experience in the telecoms industry, working for communications solutions vendors and analyst firms. Cindy has a Bachelor of Business Administration degree with a focus in Management from James Madison University in Harrisonburg, VA.
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