The supplier says its research shows car buyers would be willing to spend up to $1,000 for antimicrobial interior surfaces and other germ-killing technology inside their next vehicles.
OM129855
Email Article
All set! This article has been sent to my@email.address.
All fields are required. For multiple recipients, separate email addresses with a semicolon.
Please Note: Only individuals with an active subscription will be able to access the full article. All other readers will be directed to the abstract and would need to subscribe.
Asahi Kasei’s Franchy: Clean-Cabin Tech Has Consumer Appeal, But Automakers Need Convincing
An error occured. Please try again later
You are now following this Analyst
You unfollowed this Analyst
The Analyst Team
David Zoia
Follow AnalystSenior Director, Content
Dave is a veteran journalist and analyst with over 30 years of experience covering the global auto industry. His work focuses on Autonomous Vehicles, Shared Mobility, and Electrification and these megatrends’ impacts on the retail automotive sector. He has covered battery technology, battery electric vehicles, autonomous vehicles, electric vehicle charging, the commercial vehicle market, and the transition to the digital economy and its effects on US automobile dealers. Dave also has written extensively about technological advances in sensors (cameras, radar, lidar), new vehicle architectures, controllers, and software. He is a juror for the Wards 10 Best Engines, Wards 10 Best Interiors, and Wards 10 Best UX awards.
In his time with Wards, Dave has held several top editorial positions, including Editor of Wards Automotive International, Wards Engine Update, and Wards Automotive Reports. He currently oversees content for Wards Intelligence, WardsAuto, and various research projects. Before joining Wards, Dave was a reporter at several suburban-Detroit newspapers and Automotive News. A native Detroiter, he graduated from Wayne State University with Bachelor of Arts degrees in journalism and English.
More Content By David ZoiaBecome A Client
Find out more about our full suite of products and solutions.
Become A ClientYou must sign in to use this functionality
Authentication.SignIn.HeadSignInHeader
Ask An Analyst
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Thank you
Our expert analysts will review your question and the Ask an Analyst team will get back to you. We aim to respond within 24 hours, but we’re often quicker.
Ask an Analyst
Our team of experts are here to answer your questions. From advice on market trends to a query on research point, and everything in between, we want to hear from you.
Ask an analyst is available as part of a subscription. If you'd like access, contact us today.