Self-driving vehicles take data from sensors and use it to interpret the surrounding environment. AI software determines the current situation and location, then controls the speed and plots a path to the target destination.
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Cutting Through the Autonomous Vehicle Hype: Industry Challenges and Solutions
Report / 14 Jun 2021 / Glenn Sanders
Numerous companies are competing to bring AVs to market, but face substantial challenges related to technology development, hardware costs and regulations which pushes market rollout 5 to 10 years into the future. Regulators must catch up with the technology and provide uniform guidelines to support the AV industry.
Consumers Still Skeptical of Autonomous Vehicles, But There Is Hope
Report / 07 Jun 2021 / Glenn Sanders
Concern about sharing the road or riding in self-driving vehicles remains strong, but there are some concrete actions policymakers and the industry can take to improve sentiment.
The Analyst Team

Glenn Sanders
Follow AnalystSenior Analyst, Robotics & Autonomous Machines
As a Senior Analyst, Glenn Sanders synthesizes information about technologies, markets, and use cases, including services, hardware, and software. Glenn brings more than 25 years of insight from his business and technology experience in Japan and Silicon Valley as a senior technologist and technology writer.
Glenn’s first foray into technology writing was for Fujitsu in Tokyo in 1996. He specializes in research about robots, drones, and autonomous machines. Prior to joining Omdia, he was a senior analyst for Greenlight Insights, where he led the creation of industry reports about virtual reality and augmented reality software, hardware, and platforms. As a senior analyst for Intellectual Ventures and for Ocean Tomo, Glenn led market analysis and technology valuation for investment funds worth over $20 million on a range of topics, including electric vehicles, semiconductors, power systems, inventory management systems, near-field communications, radio frequency ID, and web-based OS software and devices.
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