Analysis and forecast of major TV features: digital broadcast, video processing, backlighting, high dynamic range, wide color gamut, high frame rate, Smart TV, OLED technology, UHD and 8K.
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TV Design & Features Tracker – 1Q25 Analysis
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The Analyst Team
Patrick Horner
Follow AnalystPractice Leader, Consumer Electronics
Patrick leads the team of analysts focused on consumer electronics. While they cover a broad area of all home electronics products, there is a particular emphasis on understanding the evolving television market. Uncovering the trends and market direction helps to deliver the insights to forge future strategic decision making.
After graduating from the Carlson School of Management at the University of Minnesota, Patrick began his career as a retail buyer for Target Corporation. After eight years in senior buying roles, he switched sides to sell for manufacturers at national accounts. He also completed an MBA in Marketing. Working for both Casio and Philips, he sold literally billions of dollars of product to Best Buy and Target. After working for many years in sales, he joined Casio’s Tokyo office of Research and Development. There, he developed product strategy and consulted directly with the senior executive team.
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Kelly Lee
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Kelly is an experienced analyst in Omdia’s TV team, covering smart TV and TV cost analysis. As a principal analyst, she covers TV design and features reports, TV-related ICs, TV Bom cost, and business strategy analysis. She also focuses on smart home devices, applications, and voice assistant trends.
Prior to working at Omdia, Kelly was deputy manager of the corporate marketing division at Compal, where she provided market insights to cross BU vice president level. She has also worked in the TV Market Intelligence Team at TPV Taiwan ODM TV, providing TV market analysis to Europe and Japan sales leaders. She was also a senior industrial analyst responsible for the TV market, display technology, and big data application for the e-commerce and OTT market at IEK/ITRI in Taiwan. She was awarded the Best Research Project Award of IEK in 2016. She holds a master’s degree in technology of management from the National Taiwan Normal University in Taiwan and a bachelor’s degree in business administration from Feng Chia University in Taiwan.
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Matthew Rubin
Follow AnalystPrincipal Analyst, ProAV
Matthew Rubin covers digital signage and corporate applications within the Omdia ProAV team, specializing in dvLED and LCD technology. His primary focus includes contributing to vertical analysis reporting and consulting.
Matthew has worked for IHS Markit, developing consumer TV research. He also worked for a technology consulting research firm, leading the consumer display and professional display equipment research (FPD, IFPD, LED, and projection).
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