This forecast report analyzes crossover between traditional TV and OTT online video. It includes geographic coverage for 20 countries and this new version of the research extends the forecast data to 2030
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Multisubscription TV & Video Forecast Report: 2016–30
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2025 Trends to Watch: Media & Entertainment Superthemes
Report / 04 Nov 2024 / Adam Thomas
This Trends to Watch report examines key trends that will shape the global media & entertainment industry in 2025, analyzing the characteristics of each trend and its impact on the market.
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Multisubscription TV and Video Forecast: 2016–30
Data / 12 Jun 2025 / Adam Thomas
Examines the intersection of Omdia's TV and online video data and forecasts how households are collating services from multiple providers, with multisubscription data at the household, subscription, and unique user level for 20 countries. Further information and detailed views on the intersection of traditional TV and online video data can be found in the separate Consumer Research - Devices, Media & Usage Spotlight Service.
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Pay-TV & Online Video Report: Global – 2024
Report / 11 Oct 2024 / Adam Thomas
The global online video subscription total continues to grow, from 1.65 billion at end-2022 to 1.72 billion at end-2023, up 4.2%. Meanwhile, global pay-TV subscriptions increased by 0.4% in 2023, from 1.072 billion to 1.076 billion.
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The Analyst Team
Adam Thomas
Follow AnalystSenior Principal Analyst, TV, Video and Advertising
As part of the media and entertainment research practice, Adam is responsible for overseeing the World Television Information Service (WTVIS) spotlight product and its Media & Entertainment Viewpoint service.
Adam joined Omdia in 2000 after serving as a senior media analyst at Market Tracking International. His primary area of focus for the past 20 years has been the traditional TV sector. He has written analyses and produced data and forecasts for all sectors of the traditional TV business, including the pay TV platforms of cable, satellite, IPTV, and DTT. Adam holds a degree in communications from London Guildhall University.
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These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
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