IT Enterprise Insights: IT Drivers and Technology Priorities – 2026

Terry White

Associate Chief Analyst

Terry White is an Associate Chief Analyst at Omdia, focusing on the enterprise IT domain. He advises CIOs and other executives on the organization, processes, and management of IT in the enterprise and specializes in IT strategy, agile IT, IT organization and models, and IT finance.
Terry was a CIO for 10 years and advised CIOs for another 20 years. He has worked with Omdia for over 15 years, specializing in enterprise IT in the Africa region. He covers IT operational and organizational models, IT finance, IT governance, IT strategy, IT portfolio management, benefits and value realization, and business cases. Terry has a master’s degree in commerce, specializing in IT, and is the author of three books on IT management and one on general management.

Matthew Ball

Chief Analyst

Matthew Ball leads the Cybersecurity Ecosystems and Global IT Opportunity research services at Canalys, now part of Omdia. He delivers strategic insights into the evolving cybersecurity partner landscape, analyzing vendor engagement with MSPs, MSSPs, GSIs, and the transformation of routes to market, including marketplaces. His research spans platform adoption, M&A activity, emerging vendor funding, and the intersection of AI and cybersecurity.

As the lead of the global IT opportunity service, Matthew helps clients quantify addressable market potential, track IT spending trends, and assess macro risks that affect growth and execution. He also leads confidential consultancy projects, contributes to global surveys, and provides tailored guidance to clients worldwide.

A regular speaker at Canalys channels forums, trade shows, and partner summits, Matthew is recognized for his deep industry knowledge and clear strategic thinking. He joined Canalys, now part of Omdia, in 2004, following three years at MZA. He holds an honors degree in geography from the University of Birmingham.

Adam Holtby

Principal Analyst, Workplace Transformation

Adam Holtby covers workplace transformation and the future of work as part of the Omdia Digital Workplace team. His research focuses on understanding and analyzing how work evolves in response to changing employee demands and business transformation priorities.

Adam delivers research that helps inform enterprises, technology vendors, and service providers about topics including hybrid working, employee experience, productivity, service management, and business mobility.

Mila D'Antonio

Principal Analyst, Customer Engagement

Mila D’Antonio is a principal analyst on Omdia’s Customer Engagement team where she focuses on enterprise applications that enable personalized and connected customer engagement. Mila analyzes key developments in customer engagement applications and emerging tech that improve customer interactions and enable personalized, relevant engagements. That includes research on customer engagement platforms, customer data platforms, customer journey orchestration, and conversational AI.

Prior to joining Omdia, formerly Ovum, in 2017, Mila worked as editor-in-chief at 1to1 Media. In addition, she holds a degree from the University of Pittsburgh where she studied English, journalism, and political science.

David Myron

Principal Analyst, Customer Engagement

As part of Omdia’s enterprise IT team, David focuses on contact center as a service, workforce engagement management, and AI solutions, as well as agent staffing trends. He provides insights into these topics for vendor and enterprise clients through research, consulting, white papers, webinars, and blogs.

David is a multiple award-winning writer who began covering the contact center industry in 2001 as the customer service and support editor at CRM magazine. He later served as the publication’s editor-in-chief and editorial director for more than a decade. While there, he also worked as the editorial director of Speech Technology magazine and the founding editor of SmartCustomerService.com. David holds a Bachelor of Arts in communication (with a concentration in journalism) from Hofstra University.

Rik Turner

Chief Analyst, Cybersecurity

Rik Turner is a chief analyst in Omdia’s cybersecurity team, covering emerging cybersecurity technology trends across all the areas the team researches.

Rik has also worked in Omdia’s financial services technology team, with a specialization in capital markets technology. Prior to joining Informa, he worked as an IT journalist, specializing in networking and security. He was also a foreign correspondent in Brazil, where he worked, among others, for the Financial Times and The Economist. 

Prachi Nema

Principal Analyst, Unified Communication and Collaboration

Prachi specializes in enterprise communications and collaboration technologies, including video conferencing equipment and services. She brings over 15 years of telecoms industry experience and expertise in fixed and mobile convergence, service provider strategies, and next-generation technologies. Prachi has authored market share and forecast reports and analysis on a range of topics across the enterprise collaboration landscape.

Prachi has worked as a software engineer with various companies, including Idea Cellular, AT&T, and Motorola. She then moved into research and analysis, working as telecoms analyst with several boutique firms, including GSMA, where she researched strategies for increasing youth employment opportunities through mobile technologies and services. She holds an engineering degree in electronics and telecommunications from SGSITS in India and an MBA from the Henley Business School, part of University of Reading. Prachi is fluent in English and Hindi and is based in London.  

Brent Kelly

Principal Analyst, Digital Workplace

Brent Kelly is a principal analyst for unified communication and collaboration within Omdia’s Digital Workplace team.

Since 1998, Brent has been the principal analyst at KelCor, Inc., where he provided strategy and counsel to CxOs, investment analysts, VCs, technology policy executives, sell-side firms, and technology buyers. He also provided full-time consultancy to Wainhouse Research and Constellation Research. With a PhD in chemical engineering, Brent has a strong data background in numerical methods and applied artificial intelligence with significant experience developing IoT and AI solutions.