This report details trends to watch out for across the games ecosystem in 2026.
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2026 Trends to Watch: Games
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The Analyst Team
Dom Tait
Follow AnalystResearch Director, Games, Music, Consumer Platforms and AI
Dom Tait is Omdia’s Research Director for games, music and audio, and consumer platforms and AI research. Dom joined Omdia in 2014 and has worked across the spectrum of entertainment and media on high-profile consulting projects, with a specialization in games and—increasingly—how they converge with other media.
Dom’s background is in media, having played editorial roles for a range of publications before joining Omdia. For many years, he has worked on a major report that examines consumer and advertiser spending data in entertainment and media segments around the world. As such, he can advise clients on a range of digital media.
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George Jijiashvili
Follow AnalystSenior Principal Analyst, Games
George leads research into video games and augmented reality (AR) and virtual reality (VR) hardware and content. As a member of Omdia’s games, music, and consumer AI team, he produces insight into his research areas through regular reports, market sizing, and forecasting.
Based in London, George focuses on areas including the video game market, cloud gaming, subscription services, AR/VR, and wearable technology. He is a regular speaker at major technology exhibitions and is a respected industry commentator, regularly quoted in mainstream publications. Prior to joining Omdia in 2019, George worked as a senior analyst at CCS Insight for six years. He holds a degree in international business with Russian from the University of Westminster
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Rob Gallagher
Follow AnalystChief Analyst, Consumer Technologies & Services
With over 25 years of experience analyzing consumer technologies and services, Rob specializes in identifying opportunities at the intersections and gaps between media, big tech, and consumer electronics markets. He regularly advises clients across the value chain, including media firms, tech giants, device makers, network operators, infrastructure vendors, investors, and regulators.
Rob began his career in 2000 as a journalist covering internet access, e-commerce, and digital media. Since joining the company that is now Omdia in 2003, he has played a key role in expanding the company’s coverage of innovative consumer services and technologies. Rob’s achievements include devising and launching several research services and leading complex consulting projects.
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Chenyu Cui
Follow AnalystSenior Analyst, Games
Chenyu Cui joined Omdia in May 2012 as an analyst in the Games team and is based in Shanghai, China.
Chenyu's research responsibilities include coverage of all Asia Pacific markets with a specific focus on China, and include analysis of massively multiplayer online games, multiplayer online games, social network games and other online games markets. She holds a master’s degree in cultural and creative industries from King's College London, United Kingdom, and a Bachelor of Arts in journalism from Northeast Normal University, China, and Edinburgh Napier University, United Kingdom.
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