This Trends to Watch report focuses on operator-connected TV developments and foldable mobiles, as well as consumer content discovery and retention.
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2026 Trends to Watch: Connected Devices & Consumers
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Addressable Consumer Devices Review – 2025
Report / 28 Aug 2025 / David Tett
Omdia's Connected Devices report investigate the major trends in ownership for a variety of key consumer devices and how they are used to access media, along with upcoming market trends.
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Consumer Research - Devices Media and Usage Database
Data / 03 Jun 2025 / Max Signorelli
Omdia’s consumer survey data includes responses to inquiries about device access and usage, subscription video services, video consumption, transactional video services, user opinions, connected homes, gaming and sports, and other services.
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Connected Devices Databases - Core Connected Devices
Data / 08 Jul 2025 / Daniel Sutton
This pivot table-based workbook regroups the core set of Connected Devices Intelligence’s connected device data. Spanning all 75 countries covered in the intelligence service, this workbook provides data on nine connected devices by type and by operating system. The device types include Smart TV, PC, smartphone, and more. The data is delivered in TRAX and Excel Pivot Tables and annual data is updated quarterly.
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The Analyst Team
Max Signorelli
Follow AnalystPrincipal Analyst, Media & Entertainment
Max Signorelli is a principal analyst for the Media & Entertainment team at Omdia and is product lead for Omdia’s Consumer Research – Devices, Media & Usage Spotlight Service.
Max’s research builds on Omdia’s syndicated consumer survey to monitor and rationalise market traits and consumer profiles as well as track real, cross-platform usage of services and devices with time. Max specializes in global video markets with regional expertise in EMEA, covering markets both developed and emerging through in-depth strategy analysis and contextualising of local and international video players. Max joined the company and industry in 2017 after earning his Bachelor of Science in physics from Imperial College London, United Kingdom.
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David Tett
Follow AnalystPrincipal Analyst, Addressable Consumer Devices
David is Omdia’s principal analyst looking into addressable consumer devices in the visual entertainment team, providing media and telco clients with intel on the device ownership landscape and hardware uptake across the world. Previously he was responsible for Omdia’s forecasting into the mobile and telecoms market within the market data analytics & modelling team.
David joined Omdia (formerly Ovum) in 2018, and before joining Omdia, he was a market analyst, responsible for tracking, analyzing, and forecasting the worldwide TV, home video, and media streamer markets at Futuresource Consulting. David holds a Bachelor of Science in Economics from Cardiff University.
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