The central business of streaming continues to be subscriptions, and in 2025 the total number of paid subscriptions are set to continue to grow steadily, albeit characterized by a markedly lower annual growth rate. 2025 is likely to be the last year of double-digital growth for SVOD on a global level.
OM139321
Email Article
All set! This article has been sent to my@email.address.
All fields are required. For multiple recipients, separate email addresses with a semicolon.
Please Note: Only individuals with an active subscription will be able to access the full article. All other readers will be directed to the abstract and would need to subscribe.
Global Streaming, 1H25: Key trends 2025–30
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
TV & Online Video Intelligence Database
Data / 12 Nov 2025 / Irina Kornilova
This is the flagship database of the TV & Online Video Intelligence Service. It provides comprehensive regularly updated data and forecasts for subscriptions, transactions, revenues and ARPU for all the key players operating through traditional and online platforms across all business models. The data is updated continuously. Historical and five-year forecasts are provided for each metric, in both pivot and source table formats. The database covers 90 markets.
UPGRADE
Multisubscription TV and Video Forecast: 2016–30
Data / 12 Jun 2025 / Adam Thomas
Examines the intersection of Omdia's TV and online video data and forecasts how households are collating services from multiple providers, with multisubscription data at the household, subscription, and unique user level for 20 countries. Further information and detailed views on the intersection of traditional TV and online video data can be found in the separate Consumer Research - Devices, Media & Usage Spotlight Service.
UPGRADE
Online Video Tracker: Indirect Wholesale SVOD Subscriptions Via Bundling, 2014–30 Data
Data / 03 Jul 2025 / Tony Gunnarsson
This third edition of the tracker compares direct retail, online, and wholesale SVOD subscription markets based on direct contacts. It includes online video aggregators across 29 markets, offering improved insights into SVOD bundling.
UPGRADE
An error occured. Please try again later
You are now following this Analyst
You unfollowed this Analyst
The Analyst Team
Tony Gunnarsson
Follow AnalystPrincipal Analyst, TV, Video & Advertising
As part of Omdia's media and entertainment team, Tony Gunnarsson covers the global online video sector, with a specific interest in direct-to-consumer video services, across both subscription and transactional video, as well as online video aggregation.
His main research interests are in the premium, paid-for subscription online video (SVOD). Tony provides analysis of the key developments in the global online video market, consumer insights, and business intelligence. He also writes on adjacent developments in the broader TV and home entertainment market, including the emergence of AVOD services as a vehicle for premium content. Prior to joining Informa Tech (now Omida), formerly Ovum, in 2014, Tony worked as a senior analyst at IHS Markit, formerly IHS Screen Digest. He holds a master’s degree in imperial and commonwealth history from King’s College London.
More Content By Tony GunnarssonBecome A Client
Find out more about our full suite of products and solutions.
Become A ClientYou must sign in to use this functionality
Authentication.SignIn.HeadSignInHeader
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Thank you
Our expert analysts will review your question and the Ask an Analyst team will get back to you. We aim to respond within 24 hours, but we’re often quicker.
Ask an Analyst
Our team of experts are here to answer your questions. From advice on market trends to a query on research point, and everything in between, we want to hear from you.
Ask an analyst is available as part of a subscription. If you'd like access, contact us today.