In-depth analysis of Omdia's agentic AI survey that examines the state of agentic AI adoption among enterprises across major regions and industry verticals, plus an exploration of budget trends, investment drivers, and deployment barriers.
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Omdia Agentic AI Survey, 2025
Survey / 16 Sep 2025 / Eden Zoller
Omdia’s Agentic AI Survey reveals the state of agentic AI adoption among enterprise across major global regions, key industry verticals, and companies of different sizes. The survey explores agentic AI budgets, investment drivers, use case deployment, barriers, and more.
The Analyst Team
 
                            Eden Zoller
Follow AnalystChief Analyst, Applied AI
Eden has been immersed in digital media services and tech for over 20 years, focusing on strategy, innovation, monetization, and future trends. Eden’s primary focus is applied AI, specializing in generative AI, AI impacts on consumer services and industry verticals, responsible AI, and AI governance. Initiatives driven by Eden include the development of Omdia’s AI Maturity Assessment tool, a Big Tech Benchmark, an AI Innovation Tracker, Omdia’s rolling consumer AI survey program, an ongoing assessment of AI impacts across key verticals including games, TV & video, and commerce. Eden manages workshops and consultancy projects in the above areas, providing tailored advice and market intelligence.
Eden is a frequent media commentator and speaker at industry events, is a long-standing judge for the GSMA’s Global Mobile Awards, is an independent advisory board member for AI4ME, and is studying for a Masters in AI ethics at the University of Cambridge. Before her career as an analyst, Eden was a journalist and editor for a string of respected industry publications.
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