Gaming represents 10.6% of YouTube's most-viewed new content, making it the fourth-largest category. Yet while emerging trends including VTubers and meta-content about streamers are gaining popularity, there are signs in 2025’s engagement that gaming content may decrease rather than increase in importance to the world’s leading video platform.
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Gaming on YouTube in 2025: What video game content drives engagement and the emerging AI threat
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The Analyst Team
Daoud Jackson
Follow AnalystSenior Analyst
Daoud Jackson leads Omdia's research on pay-TV and online video markets across the Middle East, Africa, Turkey, and India as part of the media and entertainment team. He also oversees advertising market coverage in MENA and India. Daoud delivers analysis of key regional and global developments through research interviews, financial modelling, and industry analysis.
Since joining Omdia in 2022, Daoud has presented at numerous industry events and received citations in international news coverage about the evolving media landscape. His research spans SVOD and social video platforms, changing seasonality patterns in MENA, emerging content trends, and successful monetization strategies for developing markets.
Daoud holds a master’s degree in global history from the University of Oxford. Before Omdia, he worked as an analyst at social listening company Brandwatch and as a research analyst at Nielsen covering the global publishing industry.
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