This report provides a concise and detailed overview of the Indian online video market. It includes analysis of all major developments in 2021, the forces that shape the market, and the major players’ business strategies.
The Analyst Team
Principal Analyst, TV & Online Video
Constantinos Papavassilopoulos researches the TV and online video markets of 21 countries, spanning APAC (India), the Middle East and North Africa, Turkey, and Europe (Greece, Cyprus, and Malta). He authors market monitors and reports, and updates datasets, while also contributing to analysis and commentaries on a variety of topics.
Constantinos is a frequent guest speaker at conferences and events throughout MENA and Europe. Considered as an expert on the markets he covers, Mr. Papavassilopoulos is often interviewed for market research, trade, press, and business publications as well as for major news and current affairs networks. He joined IHS Markit in 2012 and Omdia in 2019. Previously, he had worked as a media researcher and head of the new technologies department at the Hellenic Audiovisual Institute. Prior to this, he worked as an assistant manager for a small TV production company in Athens, Greece. He holds a geology degree from the University of Athens, Greece, and a master’s in communications studies from the University of Leeds, UK.
Senior Analyst, Media & Entertainment
Max Signorelli is a senior analyst for the Media & Entertainment team at Omdia and is product lead for Omdia’s Consumer Research – Devices, Media & Usage Spotlight Service.
Max’s research builds on Omdia’s syndicated consumer survey to monitor and rationalise market traits and consumer profiles as well as track real, cross-platform usage of services and devices with time. Max specializes in global video markets with regional expertise in EMEA, covering markets both developed and emerging through in-depth strategy analysis and contextualising of local and international video players. Max joined the company and industry in 2017 after earning his Bachelor of Science in physics from Imperial College London, United Kingdom.
Kia Ling Teoh
Senior Analyst, Advertising
As part of Omdia's media and entertainment team, Kia Ling Teoh covers global advertising, channels, and programming research, with specific interests in traditional TV’s digital extensions and content strategies. Her research focuses on the development of the advertising and television programming markets including, but not limited to, key markets in Asia Pacific.
Kia Ling provides analysis and forecasts on subjects such as TV broadcasters’ advertising revenues, including those from linear TV and ad-supported online video, and programming spend. She is widely quoted in media publications and has authored topical reports covering advertising M&A and TV and online video markets in China, Indonesia, and India. She is based in Penang, Malaysia, and joined Omdia in April 2014. Prior to joining Omdia, Kia Ling was a lead analyst at the Governance, Risk, and Compliance division of Thomson Reuters. She holds a Master of Science in international business management from University of Kent, UK. She is fluent in English, Chinese Mandarin, and Malay.
Jun Wen Woo
Senior Analyst, TV & Online Video
As part of Omdia’s consumer team, Jun Wen Woo covers pay-TV and online video markets in the Asia Pacific region. Her main research interests are subscription pay TV and online video (SVoD). Jun Wen provides analysis of the key developments in the media landscape in Asia Pacific through extensive research and consultancy work as well as published commentaries and reports.
She joined Omdia (formerly IHS Markit) in 2014. Prior to this role, she was involved in mobile content and services research, covering over-the-top messaging and communications apps and ways in which mobile content providers can best monetize mobile media. Jun Wen holds a master’s degree in applied statistics and a bachelor’s degree in economics from the University of Malaya.
Our expert analysts will review your question and the Ask an Analyst team will get back to you. We aim to respond within 24 hours, but we’re often quicker.
Ask an Analyst
Our team of experts are here to answer your questions. From advice on market trends to a query on research point, and everything in between, we want to hear from you.
Ask an analyst is available as part of a subscription. If you'd like access, contact us today.