Growing numbers of people are canceling and restarting online video subscriptions, depending on what they want to watch. This report sizes the number of households and amount of revenue involved and advises on potential opportunities.

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As living costs rise, could a third party step in to help cash-conscious consumers swap their online video subscriptions in and out, depending on what they want to watch? It’s already happening. The bigger question is, how far could it go?

Online video: Easy come, easy go… easy win back?

The ease with which people can cancel Netflix, Disney+, and other online subscription video services has played a major role in their success by making signing up an easy commitment. But as more and more apps compete for spend, churn has risen.