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GO TO COLLECTIONTracks data from over 100 retailers and brands to supply historical and forecast costs, pricing, and margins for 32-inch-and-larger TVs by technology. A bill of materials (BOM) estimate for each major TV component is also provided.
Principal Analyst
Kelly is an experienced analyst in Omdia’s TV team, covering smart TV and TV cost analysis. As a principal analyst, she covers TV design and features reports, TV-related ICs, TV Bom cost, and business strategy analysis. She also focuses on smart home devices, applications, and voice assistant trends.
Prior to working at Omdia, Kelly was deputy manager of the corporate marketing division at Compal, where she provided market insights to cross BU vice president level. She has also worked in the TV Market Intelligence Team at TPV Taiwan ODM TV, providing TV market analysis to Europe and Japan sales leaders. She was also a senior industrial analyst responsible for the TV market, display technology, and big data application for the e-commerce and OTT market at IEK/ITRI in Taiwan. She was awarded the Best Research Project Award of IEK in 2016. She holds a master’s degree in technology of management from the National Taiwan Normal University in Taiwan and a bachelor’s degree in business administration from Feng Chia University in Taiwan.
Research Analyst
As part of the Consumer Electronics team, Helma contributes to TV household research. She develops modeling and databases while focusing on understanding the TV business in the ASEAN and MENA regions.
Prior to joining Omdia in 2021, Helma served as a data analyst at eBdesk, where she managed open source intelligence and big data initiatives for governmental agencies and policy makers. Before that, she started her career as content writer in Hello Health Group, where she used her medical background to democratize access to healthcare knowledge and was later exposed to data journalism by training.
She graduated from Cairo University with a Bachelor of Medicine, Bachelor of Surgery degree.
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