TV & Online Video Analyst Handbook

Irina Kornilova

Practice Leader, TV & Online Video

Irina tracks the international online, movie, and TV markets and maintains the Omdia online video models via extensive interview work and desk research. Her widespread contacts with a network of key industry players support Irina’s research and analysis of the sector. 

Irina is also a regular contributor to industry reports. She has written about a range of topics, including an assessment of iTunes market share, the changing nature of the Australian online rental market, and the strategies of consumer electronics companies for online video in Europe. Irina holds a Master of Science in international management from King's College London, as well as a graduate degree in management from the Russian State University of Trade and Economics. She is fluent in Russian.  

Daniel Sutton

Principal Analyst, Visual Entertainment

Daniel Sutton is part of the media and entertainment team, specializing in aggregating data and curating both custom and syndicated outputs across the media and entertainment space. His work supports the development of new products and the expansion of existing data sets at Omdia.

Daniel joined the television media service at Omdia (formerly IHS Markit) in 2014, specializing in IPTV and video-on-demand (VoD) technologies. Later, he developed outputs for the TV and online video intelligence service and has since worked with teams at Omdia to create the current service.

Prior to joining Omdia, Daniel worked predominantly as an analyst, supporting the management of accounting functions in a range of industries, including infrastructure, fashion, and housing.

Maria Rua Aguete

Senior Research Director, Media and Entertainment

Maria Rua Aguete leads the strategic development of the media team and manages its day-to-day operations, tracking the continuing evolution of global service providers and operators. Maria first created the team while at Screen Digest, which became part of IHS Markit. 

The team’s research on service providers is deep and extensive, leveraging long-standing relationships with operators in all of the 70+ markets covered by the group, resulting in the most comprehensive source of television and operator market intelligence in the world. 

Maria is also a regular contributor to various reports, including the European Cable Yearbook, and she has led or has been a significant contributor to many consulting projects for high-profile media and technology companies, including the market-launch and purchase plans of an emerging television group, a Latin America DTT platform for a major channel group, and a satellite pay-TV provider for a private equity group. 

She has also performed commercial due diligence on a cable TV components business for a major international bank; a competitive review and strategic analysis for a major international channel operator; a comprehensive review of investment opportunities in the European cable market for a venture capital group; and a market report and due diligence on a localization services (dubbing/subtitling) company for an investment bank. 

Maria has collected many accolades throughout a storied career, and she is one of only 11 Technology Fellows named by IHS Markit during her time at the company, an honor that recognizes her deep expertise and exceptional standing within the analyst community. 

Maria holds a first class degree in economics and business studies from Vigo University in Spain, and an MBA from Cardiff Business School in Wales. She is a regular speaker at events like IBC and Mobile World Congress.