Telco AI in 2025: What is it good for?

Kerem Arsal

Senior Principal Analyst

Kerem Arsal is a Senior Principal Analyst in our Service Provider team, covering networked edge and assessing market opportunities and evolution of the value chain.

Sarah McBride

Principal Analyst, Regulation

As part of Omdia’s service provider markets regulation team, Sarah is a principal analyst who analyzes telecom regulation and policies at the national and cross-country levels. She covers regulatory developments affecting 5G and 6G deployment, AI, IoT, and privacy and data protection. Other focus areas include next-generation access, platforms and hyperscalers, national broadband plans, spectrum awards, universal service, net neutrality, wholesale fixed and mobile access, and consumer protection.

Sarah produces various reports, trackers, and benchmarks, such as Omdia’s country regulation overviews and spectrum, national broadband, and fixed access trackers. Before joining Omdia (formerly Ovum) in 2015, Sarah was a senior researcher at Pearlfinders who analyzed and advised on IT, telecom, and technology market trends. She holds a degree in natural sciences from Durham University (UK).

Nicole McCormick

Analyst, Digital Consumer Services, APAC

Nicole McCormick is Chief Analyst of 5G and Broadband. Her focus is consumer monetization and upsell strategies through tiered pricing techniques and service differentiation. To do this, she asks, “Where is the new money?” from advanced network technologies, gigabit broadband, 5G Advanced, and 5G Standalone. As today’s monetization is also about churn retention, McCormick also looks at how operators can increase consumer stickiness through loyalty programs and initiatives. Her remit also includes 5G FWA innovation and upsell.

She has over 25 years of experience covering the mobile and fixed broadband sectors. Based in Australia, Nicole is a regular presenter and moderator at industry conferences in the region.

Camille Mendler

Research Director, Telco B2B

Camille Mendler has more than 25 years' multi-disciplinary experience in the digital economy and a global remit to anticipate key shifts in B2B demand patterns with a current focus on how 5G is disrupting enterprise ecosystems.

Her consultancy projects solve go-to-market challenges: identifying buyer segments, creating effective value propositions, and determining sales channel mix. Areas of expertise include managed and professional services, cloud and SaaS, and private networks.

During her tenure at Omdia, Camille has launched SoHo and SME and Enterprise Verticals intelligence services. She serves as a judge for the GSMA’s GLOMO Awards and TM Forum’s Excellence Awards.

Camille has advised organizations including the International Telecommunications Union, Open Society Foundations and World Bank. She has also worked as a telecom contract negotiator, expert witness in dark fiber matters, and technology journalist.

Camille won a research fellowship in Russian Area Studies from Georgetown University and holds a bachelor’s degree in journalism and Russian from Northwestern University.

Rémy Pascal

Practice Leader, Mobile infrastructure

Rémy leads the Mobile Infrastructure team and research at Omdia. As a Principal Analyst he produces quantitative and qualitative analysis with a primary focus on 5G and LTE radio access networks (RAN), including open RAN and vRAN.

Rémy has more than 10 years of experience in the telecoms industry. Before joining Omdia in October 2020, Rémy was a Senior Analyst at Analysys Mason in Singapore where he helped telecom vendors and operators understanding technology trends and developing business strategies. Before that, Rémy worked in market and competitive intelligence roles at Samsung Electronics in South Korea and Orange in France.

Rémy has a bachelor’s degree and a master's degree in management, both from Rouen Business School in France. He is based in South Korea.

Ian Redpath

Research Director, Transport Networks and Components

Ian is the Research Director for Omdia’s, optical transport, components, routing, and networked edge services. He is responsible for strategy, client, product, and team development. Managing a team of communications technology professionals, he covers how communications and cloud service providers and enterprises utilize and deploy leading-edge optical networks, components, routing, and edge technologies.

Ian and the team have been advising clients on how to evolve and grow networks based on a rapidly evolving 5G, cloud, and edge world. Ian’s past advisory efforts have included work on the evolution of open optics and transport SDN, right of way value for new entrants, and cloud-communications SP partnering. He has also supported open industry fora, built hot topic conference tracks, and supported industry player mergers and acquisitions. Ian is the 2019 winner of the NGON & DCI World People’s Choice Award and is a regular speaker at industry events. He received his MBA from Queen's University at Kingston in Canada and a degree in electrical engineering from the University of Manitoba.

Roz Roseboro

Senior Principal Analyst

Roz covers CSP operations and IT, focusing on telco AI and analytics. She has over 20 years of experience in market research, marketing, and product management. Her research explores the application of AI in network and OSS/BSS domains, the use of analytics to improve CSP operations, and the associated professional services provided to CSPs by their technology partners.

Roz joined Omdia in 2022 following analyst positions at Heavy Reading, Analysys Mason, OSS Observer, and RHK. Previously, she worked at Motorola on IT product development and radio and mobile phone product management. Roz holds a Bachelor of Arts in English from the University of Massachusetts, Amherst, an MBA in marketing, management, and international business from the J.L. Kellogg Graduate School of Management at Northwestern University, and a Master of Fine Arts in creative writing from Northern Michigan University. She is based in Michigan.

Brian Washburn

Chief Analyst, Telco B2B Solutions

Brian is a chief analyst for Omdia’s Telco B2B Solutions Intelligence Service, which covers enterprise networks and wholesale services, workspace services, and digital enterprise services practices. His current focus areas include B2B AI traffic requirements and telco B2B AI monetization, managed SD-WAN/SASE, network as a service, virtualized network services, and B2B connectivity and interconnection to data center and cloud resources.

Brian has explored communications and networking services for more than 30 years. His analyses examine how enterprises buy and use network and related managed services, as well as how providers can build, market, sell, deliver, and operate their services for enterprises most effectively.