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Multisubscription TV and Video Forecast 2020–25

Data 10 Dec 2021 Adam Thomas Tony Gunnarsson

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Media & Entertainment Viewpoint: Market Landscape Report – 2025

03 Dec 2025

Multisubscription TV & Video Forecast Report: 2016–30

10 Sep 2025

Multisubscription TV and Video Forecast: 2016–30

12 Jun 2025

This dataset examines the intersection of Omdia's pay-TV and online video data and forecasts and examines how households are collating video services from multiple providers. It provides multisubscription data at the household, subscription, and unique user level for 10 countries. the selection of which is selected based upon Omdia having carried out at least one biannual consumer surveys in that market.

Further information and detailed view on by company intersection of pay TV and online video data can be found in the separate Consumer Research - Devices, Media & Usage Spotlight Service.

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The Analyst Team

Adam Thomas

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Senior Principal Analyst, TV, Video and Advertising

As part of the media and entertainment research practice, Adam is responsible for overseeing the World Television Information Service (WTVIS) spotlight product and its Media & Entertainment Viewpoint service.

Adam joined Omdia in 2000 after serving as a senior media analyst at Market Tracking International. His primary area of focus for the past 20 years has been the traditional TV sector. He has written analyses and produced data and forecasts for all sectors of the traditional TV business, including the pay TV platforms of cable, satellite, IPTV, and DTT. Adam holds a degree in communications from London Guildhall University.

Tony Gunnarsson

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Principal Analyst, TV, Video & Advertising

As part of Omdia's media and entertainment team, Tony Gunnarsson covers the global online video sector, with a specific interest in direct-to-consumer video services, across both subscription and transactional video, as well as online video aggregation.

His main research interests are in the premium, paid-for subscription online video (SVOD). Tony provides analysis of the key developments in the global online video market, consumer insights, and business intelligence. He also writes on adjacent developments in the broader TV and home entertainment market, including the emergence of AVOD services as a vehicle for premium content. Prior to joining Informa Tech (now Omida), formerly Ovum, in 2014, Tony worked as a senior analyst at IHS Markit, formerly IHS Screen Digest. He holds a master’s degree in imperial and commonwealth history from King’s College London.

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Multisubscription TV and Video Forecast 2020–25

Media & Entertainment Viewpoint: Market Landscape Report – 2025

Multisubscription TV & Video Forecast Report: 2016–30

Multisubscription TV and Video Forecast: 2016–30

The Analyst Team

Adam Thomas

Tony Gunnarsson

Geographies

Americas Show all

Asia & Oceania Show all

Europe Show all

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These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.

Omdia Recommends

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Become a client

Email Article

Multisubscription TV and Video Forecast 2020–25

Media & Entertainment Viewpoint: Market Landscape Report – 2025

Multisubscription TV & Video Forecast Report: 2016–30

Multisubscription TV and Video Forecast: 2016–30

The Analyst Team

Adam Thomas

Tony Gunnarsson

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Geographies

Americas Show all

Asia & Oceania Show all

Europe Show all

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These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing. Omdia Recommends

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These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.

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