This report provides in-depth insight into the pay-TV and online subscription video markets in Eastern Europe. It includes analysis of key market trends and developments as well individual country profiles.
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Pay TV & Online Video Forecast Report: Eastern Europe – 2022
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The Pay TV & Online Video Report provides in-depth insight into the pay TV and online subscription video markets of the region. It includes comprehensive market-sizing data and detailed analysis of the key trends shaping the industry, including growth drivers and inhibitors, evolving business models, and content strategies. Example Analysis: Global pay-TV subscriptions rose by 0.6% in 2021, while online video subscriptions grew 17.7%. Omdia forecasts 2 billion online video subscriptions and a further 1 billion for pay TV in 2027: the global combined total will top 3 billion.
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The Analyst Team
Matthew Evenson
Follow AnalystSenior Analyst, Media and Entertainment
Matthew tracks the content strategies of TV and streaming groups across the world, analyzes trends in individual title viewing on streaming platforms such as Netflix, and contributes to Omdia’s wider coverage in the Digital Content & Channels Intelligence service. He also leads much of Omdia’s coverage on Netflix and the French pay-TV and streaming market as part of Omdia’s TV & Online Video Intelligence service.
Prior to joining Omdia, Matthew worked as an analyst for Broadcast Intelligence and previously worked on scripted television productions in the UK. He holds a Bachelor of Science (Hons.) in cell biology from Durham University and a master’s degree in forensic science from the University of Central Lancashire (UCLAN).
Irina Kornilova
Follow AnalystPractice Leader, TV & Online Video
Irina tracks the international online, movie, and TV markets and maintains the Omdia online video models via extensive interview work and desk research. Her widespread contacts with a network of key industry players support Irina’s research and analysis of the sector.
Irina is also a regular contributor to industry reports. She has written about a range of topics, including an assessment of iTunes market share, the changing nature of the Australian online rental market, and the strategies of consumer electronics companies for online video in Europe. Irina holds a Master of Science in international management from King's College London, as well as a graduate degree in management from the Russian State University of Trade and Economics. She is fluent in Russian.
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