The global online video subscription total continues to grow, from 1.69 billion at end-2023 to 1.82 billion at end-2024, up 8.1%. Meanwhile, global pay-TV subscriptions fell by 1.4% in 2024, from 1.071 billion to 1.056 billion.
OM139113
Email Article
All set! This article has been sent to my@email.address.
All fields are required. For multiple recipients, separate email addresses with a semicolon.
Please Note: Only individuals with an active subscription will be able to access the full article. All other readers will be directed to the abstract and would need to subscribe.
Pay TV & Online Video Report: Global – 2025
Part of a Collection
GO TO COLLECTION
SHOW LATEST
HIDE LATEST
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Multisubscription TV & Video Forecast Report: 2016–30
Report / 10 Sep 2025 / Adam Thomas
This forecast report analyzes crossover between traditional TV and OTT online video. It includes geographic coverage for 20 countries and this new version of the research extends the forecast data to 2030
UPGRADE
Pay TV & Online Video Forecast Report: Eastern Europe – 2025
Report / 13 Jul 2025 / Adam Thomas
This report provides a top-line summary of, and in-depth insights into, key trends in the pay-TV and online subscription video markets across Eastern Europe.
UPGRADE
It’s a pivotal year for Digi as it targets international expansion with a disruptive strategy of low-cost flexibility
Analyst Opinion / 28 Mar 2025 / Adam Thomas
Digi Communications made some big strategic decisions in 2024 as it launched commercial operations in both Portugal and Belgium. Its low-cost offering has the potential to disrupt the incumbent players.
UPGRADE
An error occured. Please try again later
You are now following this Analyst
You unfollowed this Analyst
The Analyst Team
Adam Thomas
Follow AnalystSenior Principal Analyst, TV, Video and Advertising
As part of the media and entertainment research practice, Adam is responsible for overseeing the World Television Information Service (WTVIS) spotlight product and its Media & Entertainment Viewpoint service.
Adam joined Omdia in 2000 after serving as a senior media analyst at Market Tracking International. His primary area of focus for the past 20 years has been the traditional TV sector. He has written analyses and produced data and forecasts for all sectors of the traditional TV business, including the pay TV platforms of cable, satellite, IPTV, and DTT. Adam holds a degree in communications from London Guildhall University.
More Content By Adam ThomasBecome A Client
Find out more about our full suite of products and solutions.
Become A ClientYou must sign in to use this functionality
Authentication.SignIn.HeadSignInHeader
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Thank you
Our expert analysts will review your question and the Ask an Analyst team will get back to you. We aim to respond within 24 hours, but we’re often quicker.
Ask an Analyst
Our team of experts are here to answer your questions. From advice on market trends to a query on research point, and everything in between, we want to hear from you.
Ask an analyst is available as part of a subscription. If you'd like access, contact us today.