This Pay TV & Online Video Report provides in-depth insight into the pay-TV and online subscription video markets of Western Europe. It includes comprehensive market-sizing data and detailed analysis of the key trends shaping the industry.
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Pay TV & Online Video Forecast Report: Western Europe – 2025
Report
10 Sep 2025
Rob Moyser
Tony Gunnarsson
Matthew Evenson
Max Signorelli
Irina Kornilova
Juan Villegas
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The Analyst Team
Rob Moyser
Follow AnalystSenior Analyst, TV & Online Video
Rob covers the television market in Western Europe, tracking key developments in the pay-TV and free-TV industries from cable, satellite, terrestrial, and telco perspectives. His work also focuses on cross-platform TV viewing time in the US and Europe.
Rob holds a Bachelor of Arts (Hons.) in history from Anglia Ruskin University in Cambridge, England.
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Tony Gunnarsson
Follow AnalystPrincipal Analyst, TV, Video & Advertising
As part of Omdia's media and entertainment team, Tony Gunnarsson covers the global online video sector, with a specific interest in direct-to-consumer video services, across both subscription and transactional video, as well as online video aggregation.
His main research interests are in the premium, paid-for subscription online video (SVOD). Tony provides analysis of the key developments in the global online video market, consumer insights, and business intelligence. He also writes on adjacent developments in the broader TV and home entertainment market, including the emergence of AVOD services as a vehicle for premium content. Prior to joining Informa Tech (now Omida), formerly Ovum, in 2014, Tony worked as a senior analyst at IHS Markit, formerly IHS Screen Digest. He holds a master’s degree in imperial and commonwealth history from King’s College London.
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Matthew Evenson
Follow AnalystSenior Analyst, Media and Entertainment
Matthew covers the pay-TV and online video markets in Eastern Europe, tracking major companies and key developments in the region. He also has a research interest in company content strategies and has previously written reports on global streaming services, television formats, and M&A activity in the UK.
Prior to joining Omdia, Matthew worked as an analyst for Broadcast Intelligence and previously worked on scripted television productions in the UK. He holds a Bachelor of Science (Hons.) in cell biology from Durham University and a master’s degree in forensic science from University of Central Lancashire (UCLAN).
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Max Signorelli
Follow AnalystPrincipal Analyst, Media & Entertainment
Max Signorelli is a principal analyst for the Media & Entertainment team at Omdia and is product lead for Omdia’s Consumer Research – Devices, Media & Usage Spotlight Service.
Max’s research builds on Omdia’s syndicated consumer survey to monitor and rationalise market traits and consumer profiles as well as track real, cross-platform usage of services and devices with time. Max specializes in global video markets with regional expertise in EMEA, covering markets both developed and emerging through in-depth strategy analysis and contextualising of local and international video players. Max joined the company and industry in 2017 after earning his Bachelor of Science in physics from Imperial College London, United Kingdom.
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Irina Kornilova
Follow AnalystPractice Leader, TV & Online Video
Irina tracks the international online, movie, and TV markets and maintains the Omdia online video models via extensive interview work and desk research. Her widespread contacts with a network of key industry players support Irina’s research and analysis of the sector.
Irina is also a regular contributor to industry reports. She has written about a range of topics, including an assessment of iTunes market share, the changing nature of the Australian online rental market, and the strategies of consumer electronics companies for online video in Europe. Irina holds a Master of Science in international management from King's College London, as well as a graduate degree in management from the Russian State University of Trade and Economics. She is fluent in Russian.
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Juan Villegas
Follow AnalystResearch Analyst
As part of the media and entertainment team, Juan’s main areas of research are TV & Online Video, covering the Latin American markets.
Juan joined Omdia in July 2021 after two years working at Futuresource Consulting as a research analyst in the Home Electronics team covering devices such as TV sets, media streamers, and home video players. Before entering the market research industry, he worked in the corporate communications sector and politics in his native Venezuela along with freelance content contributions in the music business. Juan holds a licentiate degree in sociology from Andres Bello Catholic University in Venezuela and a master’s degree in marketing from the University of Manchester, UK.
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