Omdia research shows that the Central and Eastern European (CEE) market is on track to reach an annual total of $42m in free ad-supported streaming tv (FAST) revenue by 2028.
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Eastern Europe joins FAST race, with premium ad-supported video revenue set to reach $42m by 2028
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FAST: the evolution of linear channel viewing in the connected TV era in the US and beyond
Analyst Opinion / 23 May 2022 / Marija Masalskis
FAST (free ad-supported streaming TV) channels generated over $4bn in ad revenue in 2021. Platform ambitions of CTV (connected TV) manufacturers are one of the key growth drivers of this market, and are fueling a vibrant ecosystem of distributors, aggregators, and technology vendors.
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2022 Trends to Watch: The New TV – Broadcasters, AVOD, FAST, and Advanced TV Advertising
Report / 06 Dec 2021 / Marija Masalskis
Online video advertising is set to overtake linear TV advertising revenue in 2022. This report discusses the competitive landscape of the converging “new TV” market, where broadcasters, AVOD, FAST, pay TV, and OEMs compete and collaborate.
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The Analyst Team
Maria Rua Aguete
Follow AnalystSenior Research Director, Media and Entertainment
Maria Rua Aguete leads the strategic development of the media team and manages its day-to-day operations, tracking the continuing evolution of global service providers and operators. Maria first created the team while at Screen Digest, which became part of IHS Markit.
The team’s research on service providers is deep and extensive, leveraging long-standing relationships with operators in all of the 70+ markets covered by the group, resulting in the most comprehensive source of television and operator market intelligence in the world.
Maria is also a regular contributor to various reports, including the European Cable Yearbook, and she has led or has been a significant contributor to many consulting projects for high-profile media and technology companies, including the market-launch and purchase plans of an emerging television group, a Latin America DTT platform for a major channel group, and a satellite pay-TV provider for a private equity group.
She has also performed commercial due diligence on a cable TV components business for a major international bank; a competitive review and strategic analysis for a major international channel operator; a comprehensive review of investment opportunities in the European cable market for a venture capital group; and a market report and due diligence on a localization services (dubbing/subtitling) company for an investment bank.
Maria has collected many accolades throughout a storied career, and she is one of only 11 Technology Fellows named by IHS Markit during her time at the company, an honor that recognizes her deep expertise and exceptional standing within the analyst community.
Maria holds a first class degree in economics and business studies from Vigo University in Spain, and an MBA from Cardiff Business School in Wales. She is a regular speaker at events like IBC and Mobile World Congress.
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