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This report analyzes crossover between the traditional TV sector and OTT online video. This new version of the research extends the geographic coverage to 20 countries.
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2024 Trends to Watch Report: Media & Entertainment Super Themes
Report / 26 Oct 2023 / Adam Thomas
This Trends to Watch report examines key trends that will shape the global media & entertainment industry in 2024, analyzing the characteristics of each of the trends and their impacts on the market.
The Analyst Team

Adam Thomas
Follow AnalystSenior Principal Analyst, TV, Video and Advertising
As part of the media and entertainment research practice, Adam is responsible for overseeing the World Television Information Service (WTVIS) spotlight product and its Media & Entertainment Viewpoint service.
Adam joined Omdia in 2000 after serving as a senior media analyst at Market Tracking International. His primary area of focus for the past 20 years has been the traditional TV sector. He has written analyses and produced data and forecasts for all sectors of the traditional TV business, including the pay TV platforms of cable, satellite, IPTV, and DTT. Adam holds a degree in communications from London Guildhall University.
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These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
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