This 2024 Trends to Watch highlights the necessity for service aggregation in the US, AI’s impact in sports streaming, content availability’s importance in churn, and hybrid advertising models’ success.
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2024 Trends to Watch: TV & Online Video in North America – Bundling, AI, and Piracy
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Pay TV & Online Video Report: North America – 2023
Report / 28 Jun 2023 / Sarah Henschel
In-depth insights on the US and Canada pay-TV and online subscription video markets, including the growth of subscription video, how pay TV is fighting churn rates, and how successful AVOD is in the North American market.
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2023 Trends to Watch: TV & Online Video in North America
Report / 12 Oct 2022 / Sarah Henschel
Upcoming trends in the North American marketplace in 2023. Across SVOD, AVOD, and TVOD, 2023 will see growth in cross-business model pollination, consolidation among major OTT players, and increased sports content in OTT ecosystems. In 2022 content owners and platform operators continued to increase focus on integrating advertising and subscription video platforms together. In 2023 consumers may benefit from consolidation if fewer services are available in the marketplace. However, total spend across services will not fall as the services continue to increase prices to achieve profitability goals. For more findings, subscribe to the TV & Online Video Intelligence Service.
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Pay TV & Online Video Report: North America – 2021
Report / 28 Jun 2021 / Sarah Henschel
Pay TV & Online Video Report: North America – 2021 provides in-depth insights on the US’ and Canada’s pay TV and online subscription video markets.
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2022 Trends to Watch: TV and Online Video in North America
Report / 06 Oct 2021 / Sarah Henschel
This report looks at upcoming trends in the North American marketplace in 2022. When looking across SVOD, AVOD, and TVOD, 2022 will see growth in smart TV usage, new ways in which consumers distribute their monthly video spending budget, and cross-pollination across business models.
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These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
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