IT Enterprise Insights: IT Drivers and Technology Priorities – 2025

Terry White

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Associate Chief Analyst

Terry White is an Associate Chief Analyst at Omdia, focusing on the enterprise IT domain. He advises CIOs and other executives on the organization, processes, and management of IT in the enterprise and specializes in IT strategy, agile IT, IT organization and models, and IT finance.
Terry was a CIO for 10 years and advised CIOs for another 20 years. He has worked with Omdia for over 15 years, specializing in enterprise IT in the Africa region. He covers IT operational and organizational models, IT finance, IT governance, IT strategy, IT portfolio management, benefits and value realization, and business cases. Terry has a master’s degree in commerce, specializing in IT, and is the author of three books on IT management and one on general management.

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Mila D'Antonio

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Principal Analyst, Customer Engagement

Mila D’Antonio is a principal analyst on Omdia’s Customer Engagement team where she focuses on enterprise applications that enable personalized and connected customer engagement. Mila analyzes key developments in customer engagement applications and emerging tech that improve customer interactions and enable personalized, relevant engagements. That includes research on customer engagement platforms, customer data platforms, customer journey orchestration, and conversational AI.

Prior to joining Omdia, formerly Ovum, in 2017, Mila worked as editor-in-chief at 1to1 Media. In addition, she holds a degree from the University of Pittsburgh where she studied English, journalism, and political science.

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Sue Clarke

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Associate Principal Analyst

Sue Clarke is an associate principal analyst at Omdia specializing in enterprise content management (ECM), including document management, records management, and web content. Sue provides analysis on ECM technologies, which includes digital asset management, web analytics, archiving, capture and scanning, case management, customer communications, and e-discovery. Her research provides insights into the issues facing organizations and how technology can enable better productivity. Before joining Omdia, she worked as a computer programmer developing a range of systems, including a purchasing system providing links between disparate systems.

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Maxine Holt

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Vice President, Enterprise & Channel Research

Maxine Holt leads the Enterprise & Channel research group incorporating Omdia cybersecurity, cloud and data center, platforms and applications (including AI, IoT, and digital workplace), and Canalys Channels research. Maxine has spent her entire career in the technology industry, and her team delivers a comprehensive research program to support vendor, channel, and enterprise clients. Maxine also leads the Omdia Analyst Summit at the high-profile Black Hat series of events.

Maxine has spent her entire career as an IT and security professional and has been at Omdia since 2018. She is the lead architect of the Omdia Cybersecurity Ecosystem. Maxine built her in-depth cybersecurity expertise initially at the Information Security Forum (ISF), developing thought-leading security research for ISF members. Prior to ISF, Maxine spent 15 years in technology research at Ovum, starting her career as a software developer in the financial services industry and working in consulting for the financial services and internet sectors. Maxine was named the IIAR Industry Analyst of the Year, EMEA, 2023 and is a regular speaker at events, also contributing thought-leading content to high-profile publications in cybersecurity and technology.

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Natalia Modjeska

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Research Director, AI and Intelligent Automation

Natalia Modjeska leads the AI & IA research team at Omdia. She has 15+ years of experience in developing and deploying analytics and AI. Her diverse career includes R&D, product and program management, sales, consulting, and client advisory. She has worked with organizations of all sizes and levels of maturity across many industries and geographies helping clients to harness the power of data, advanced analytics and AI for transformative change. She has advised 200+ organizations around the globe on topics ranging from AI strategy and use cases, to execution, best practices, governance, ethics, emerging trends, and vendor due diligence.

Natalia is passionate about helping clients to demystify AI/ML and to deploy these technologies responsibly. As part of that effort, she serves as an expert on the ISO/IEC JTC 1/SC 42 - AI Standards working group and she volunteers with several non-profits to develop responsible AI certification; increase AI literacy and improve government through innovative technologies. Natalia holds a PhD in AI (NLP) from the University of Edinburgh in Scotland and an Executive MBA from the Ivey School of Business (Western University).

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Adam Holtby

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Principal Analyst, Workplace Transformation

Adam Holtby covers workplace transformation and the future of work as part of the Omdia Digital Workplace team. His research focuses on understanding and analyzing how work evolves in response to changing employee demands and business transformation priorities.

Adam delivers research that helps inform enterprises, technology vendors, and service providers about topics including hybrid working, employee experience, productivity, service management, and business mobility.

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Ivy Sun

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Research Manager, Smart Infrastructure

Ivy Sun focuses on global smart infrastructure research, including building and physical security domain, covering markets such as hardware, software, connectivity, and services. She is also a recognized international speaker who has made several speeches to provide industry-leading insights for global conferences and client events.
Ivy has accumulated years of researching and consulting experience in TMT domain, including physical security and public safety, AI analytics, display technology, cloud and IoT etc. For the consulting side, she has participated in different types of projects, such as independent market research, strategy design, commercial due diligence, and competitive analysis.
Prior to joining Omdia, she was an analyst at Corning and a marketing and research manager at Ping An Securities. Ivy holds a master’s degree from Peking University (China) and is based in Shenzhen, China.

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Thomas Lynch

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Senior Director, Smart Infrastructure

Thomas leads the smart infrastructure team, making the group a recognized leader in smart infrastructure research and market intelligence. He and his team examine the global markets and trends in energy; EV; electricity; video surveillance and physical security; safe cities; public safety; and future communications technologies, including LTE and command and control.

Thomas is a renowned international expert in the smart infrastructure, critical communications, and security industries. He is regularly invited to speak at global conferences and client events to provide industry-leading insights accumulated from more than 20 years of experience and study on the evolving industries above. Thomas received his MBA in international business, with distinction, from the University of Leicester in England. He is also a Chartered Marketer and Chartered Manager, both titles awarded in recognition of professional competency at its highest level, and has over 25 years of smart infrastructure, military, engineering communications, and security experience.  

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