This analyst opinion covers the availability of hybrid tiers for Netflix, Amazon Prime Video, and Disney+ globally. As streaming services lean further into advertising within services, a new version of pay TV is beginning to emerge.
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Netflix establishes a new future for streaming subscriptions by phasing out its Basic tier
Analyst Opinion / 21 Feb 2024 / Matthew Evenson
Netflix has announced that it would be shuttering its Basic tier, the lowest priced advertising free plan, in the UK and Canada in the second quarter of 2024 with additional markets likely to follow later in the year if successful.
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This 2024 Trends to Watch highlights the necessity for service aggregation in the US, AI’s impact in sports streaming, content availability’s importance in churn, and hybrid advertising models’ success.
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These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
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