Service Provider Spotlight: Verizon Business Industry Analyst Event shows that the telco is the techco

Kristin Paulin

Principal Analyst, North American Markets

As part of Omdia’s service provider markets team, Kristin Paulin covers the North American mobile and fixed telecoms markets, particularly service provider strategies, product and service launches, and network deployments.  

Kristin’s research covers key developments in North America, including 5G, digital strategies, service plans and pricing, market dynamics, and service provider strategic initiatives through thought leadership pieces, as well as operator and market profile reports. She also works on market forecasts, and provides support and insight to key audiences with quarterly data from Omdia’s World Information Series database.

Kristin has over 16 years’ experience in the telecoms sector. Before joining Omdia, Kristin was a market research analyst at semiconductor start-up PrairieComm, and Freescale Semiconductor.

Kristin has a BS in environmental studies from the University of Minnesota, and an MBA in marketing from North Park University, Chicago.

Camille Mendler

Research Director, Telco B2B

Camille Mendler has more than 25 years' multi-disciplinary experience in the digital economy and a global remit to anticipate key shifts in B2B demand patterns with a current focus on how 5G is disrupting enterprise ecosystems.

Her consultancy projects solve go-to-market challenges: identifying buyer segments, creating effective value propositions, and determining sales channel mix. Areas of expertise include managed and professional services, cloud and SaaS, and private networks.

During her tenure at Omdia, Camille has launched SoHo and SME and Enterprise Verticals intelligence services. She serves as a judge for the GSMA’s GLOMO Awards and TM Forum’s Excellence Awards.

Camille has advised organizations including the International Telecommunications Union, Open Society Foundations and World Bank. She has also worked as a telecom contract negotiator, expert witness in dark fiber matters, and technology journalist.

Camille won a research fellowship in Russian Area Studies from Georgetown University and holds a bachelor’s degree in journalism and Russian from Northwestern University.

Pablo Tomasi

Principal Analyst, Private Networks

Pablo Tomasi is a Principal Analyst in the Service Providers Enterprise And Wholesale practice, where he leads the company’s research on private 5G networks, 5G monetization, and innovative enterprise technologies and solutions. He helps clients with their strategic decisions by providing in-depth analysis of innovative technologies, strategies, regulations, and emerging ecosystems in the enterprise market.

Before his current role, he worked as a senior analyst in the IoT team, covering Industrial IoT (IIoT) and service provider strategies. Prior to joining Omdia, formerly Ovum, in 2019, Pablo was a senior analyst at ABI Research and IHS Markit, where he reported on service providers’ vertical market opportunities, IoT, and smart cities. Pablo has spoken at numerous events, including MWC, Total Telecom Congress, Private Networks in a 5G World, Network X, and Smart Cities Week.  

Cindy Whelan

Practice Leader, Telco B2B Strategies

Cindy Whelan - Practice Leader, Telco B2B Strategies

Cindy Whelan is Practice Leader for Omdia’s Telco B2B Strategies Solutions Intelligence Service. In this role, she focuses on enterprise and wholesale services and provides analysis to help service providers understand B2B market trends and how to respond to them. Cindy also covers telco network services, including Network-as-a-Service (NaaS), SD-WAN/SASE, virtualized network services, and carrier wholesale solutions. 

Cindy has more than 30 years of experience in the telecoms industry, working for communications solutions vendors and analyst firms. Cindy has a Bachelor of Business Administration degree with a focus in Management from James Madison University in Harrisonburg, VA. 

Brian Washburn

Chief Analyst, Telco B2B Solutions

Brian is a chief analyst for Omdia’s Telco B2B Solutions Intelligence Service, supporting enterprise networks and wholesale. His current areas of focus include fixed transport and network services; managed network services, including SD-WAN and SASE; and enterprise artificial intelligence (AI) adoption and its growing traffic requirements.

Brian has covered communications and networking services for various publishing and research organizations for more than 30 years and has been with Omdia for eight year

Sample past projects include advising on business cases for submarine cable networks; working with telcos on rearchitecting to capture data center/cloud interconnect revenue; and setting the level of enterprises’ AI networking requirements, all of which help telcos build, market, sell, deliver, and operate services more effectively.

Adam Etherington

Practice Leader, Cybersecurity

Adam leads the global Cybersecurity Intelligence and Advisory team at Omdia. A regular speaker at industry events and executive roundtables, Adam thrives on driving deep insight through custom engagements with clients.

Adam joined in 2020, bringing more than two decades of experience as an executive overseeing managed networks, cloud, and cybersecurity solutions at some of the world’s largest IT services vendors and telecoms providers. His experience spans corporate strategy, product marketing, technical operations, market intelligence, sales, and strategic alliance roles. Adam holds a Bachelor of Economics from Macquarie University and an MBA from Deakin University (both in Australia). In 2022, Adam was awarded the Brookes Scholar Medal for outstanding academic achievement.

John Canali

Principal Analyst, IoT

As part of Omdia's Internet of Things (IoT) practice, John is based in Boston. His specialist areas of coverage include service provider IoT strategies, IoT platforms, IoT product and go-to-market approaches, and key IoT vertical markets, including connected cars.

Prior to joining the Omdia (formerly Ovum) IoT team in 2019, John spent over five years working in product management and product development with AT&T's IoT organization. He provided commercial and market support in areas including connected cars, fleet solutions, smart cities, and smart homes. Before joining AT&T, John was an analyst with Strategy Analytics, focusing on connected car markets, technologies, and opportunities. John holds a Bachelor of Arts in economics from Trinity College in Connecticut and a Master of Science with distinction in international strategy and economics from the University of St Andrews in Scotland.