Telcos must manage a declining legacy residential voice business while pivoting to B2B communications services that are growing modestly but reliably. How can they optimize the delivery of core business UC services to maximize segment revenue?
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The Analyst Team

Evan Kirchheimer
Follow AnalystChief Research Officer, Omdia
As Chief Research Officer, Evan is responsible for the breadth of Omdia’s research across our four major segments: Enterprise, Consumer, Telecoms and Integrated Tech (semiconductors, displays, automotive, manufacturing and smart infrastructure). In this role he leads teams which are developing cutting-edge research in topics ranging from cybersecurity, AI, workspace technologies, channel, cloud and data center, consumer devices, media and entertainment services, games and games tech, media distribution and ProAV.
Previously, as Vice President of Service Provider research, Evan spent fifteen years focusing on telecoms service providers, their markets, and the vendors that support them, covering strategies and regulation, regional markets, networks, consumer, enterprise, and wholesale services. Prior to his research in the telecoms market, he developed expertise in enterprise communications, business intelligence, CRM and IT Services.
Evan’s primary focus today is to help providers identify new opportunities and guide the tech ecosystem toward them. He offers insights which enable vendors to counter competitive risk, develop ecosystem strategies, and offer innovative services to consumers and businesses. B2B services remain his core expertise.
Prior to joining Omdia (formerly Ovum) in 2009, Evan worked at Datamonitor and Nortel Networks. He holds a degree in English and European studies from Amherst College (Massachusetts, US) and Master of Philosophy in European Politics from the University of Oxford.

Cindy Whelan
Follow AnalystPractice Leader, Telco B2B Strategies
Cindy Whelan - Practice Leader, Telco B2B Strategies
Cindy Whelan is Practice Leader for Omdia’s Telco B2B Strategies Solutions Intelligence Service. In this role, she focuses on enterprise and wholesale services and provides analysis to help service providers understand B2B market trends and how to respond to them. Cindy also covers telco network services, including Network-as-a-Service (NaaS), SD-WAN/SASE, virtualized network services, and carrier wholesale solutions.
Cindy has more than 30 years of experience in the telecoms industry, working for communications solutions vendors and analyst firms. Cindy has a Bachelor of Business Administration degree with a focus in Management from James Madison University in Harrisonburg, VA.
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Roz Roseboro
Follow AnalystSenior Principal Analyst
Roz covers CSP operations and IT, focusing on telco AI and analytics. She has over 20 years of experience in market research, marketing, and product management. Her research explores the application of AI in network and OSS/BSS domains, the use of analytics to improve CSP operations, and the associated professional services provided to CSPs by their technology partners.
Roz joined Omdia in 2022 following analyst positions at Heavy Reading, Analysys Mason, OSS Observer, and RHK. Previously, she worked at Motorola on IT product development and radio and mobile phone product management. Roz holds a Bachelor of Arts in English from the University of Massachusetts, Amherst, an MBA in marketing, management, and international business from the J.L. Kellogg Graduate School of Management at Northwestern University, and a Master of Fine Arts in creative writing from Northern Michigan University. She is based in Michigan.
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