SkyDance’s new Paramount will require bold new approaches to content, streaming, and TV

Tim Westcott

Practice Lead, Digital Content & Channels

Tim leads Omdia’s research on TV and video programming and channel distribution. The core datasets in the Digital Content and Channels Intelligence service track investments in programming by channels and online video platforms, availability of linear channels and on-demand services, and sports and movie rights. The service also tracks the offerings of on-demand providers in the US and six key international markets.

Tim joined Omdia’s predecessor company Screen Digest in 2004, where his areas of focus included TV production, animation, sports rights, and public broadcasting. He has also edited more than 100 editions of the monthly Media and Technology Digest (formerly Screen Digest). Before that, Tim worked at the European Audiovisual Observatory in Strasbourg, France, and in a variety of journalism roles, including the Financial Times Group, EMAP (now Ascential), and Television Business International. Tim holds a Master of Arts (Hons.) degree in English literature from Trinity College, Cambridge. He holds dual UK and French nationality and is based in London.

Matthew Bailey

Senior Principal Analyst, Advertising

Matthew Bailey leads Omdia’s advertising research, covering the global digital and traditional media advertising sectors. Matthew’s research focuses on the ad operations of big tech players, TV broadcaster advertising strategies, ad-supported online video (AVOD/FAST), retail media, and the evolving connected TV advertising landscape.

He also has expertise in—and produces research into—the broader media, entertainment, and technology industry, including OTT video, digital publishing, social media, video games, and consumer platforms and devices.

Prior to joining Omdia, formerly Ovum, in 2015, Matthew worked as a senior research analyst at MarketLine. He holds a degree in English language and literature from the University of Leeds.

David Hancock

Chief Analyst, Media and Entertainment

David is a leading expert on the global film and cinema market and played a fundamental role in the conversion of cinemas to digital projection and distribution technology over the past decade. Leading Omdia’s cinema team, he has set up the cinema intelligence service and the premium cinema service, most recently. 

David has authored reports on the cinema market and participated in consultancy projects. He specializes in new business models, market sizing and valuation, competitor analysis and benchmarking, strategic roadmaps, due diligence, and market analyses. 

Since 2015, David is the President of the European Digital Cinema Forum and often contributes to media regarding the film industry. Prior to joining Omdia (formerly IHS Markit), David was as a research consultant at IDATE DigiWorld and a senior executive with Eurimages. 

He holds a Bachelor of Arts (Hons.) in business studies and French from Leeds Beckett University in the UK and studied at the Brest Business School in France. 

Tony Gunnarsson

Principal Analyst, TV, Video & Advertising

As part of Omdia's media and entertainment team, Tony Gunnarsson covers the global online video sector, with a specific interest in direct-to-consumer video services, across both subscription and transactional video, as well as online video aggregation.

His main research interests are in the premium, paid-for subscription online video (SVOD). Tony provides analysis of the key developments in the global online video market, consumer insights, and business intelligence. He also writes on adjacent developments in the broader TV and home entertainment market, including the emergence of AVOD services as a vehicle for premium content. Prior to joining Informa Tech (now Omida), formerly Ovum, in 2014, Tony worked as a senior analyst at IHS Markit, formerly IHS Screen Digest. He holds a master’s degree in imperial and commonwealth history from King’s College London.