The 2024 edition of the annual survey explores new areas including the use of specific AI services, willingness to pay, and perception of brands. Analytics are enhanced with additional demographics, dataset comparison, and charting tools.
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Consumer AI Survey: 2023
Survey / 05 Jul 2023 / Eden Zoller
The 2023 survey introduces new questions on generative AI and the metaverse, along with an ongoing exploration of consumer attitudes towards, and usage of a range of AI services, plus views about AI governance (among other questions).
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Digital Consumer Survey: AI – 2021
Survey / 05 Jan 2022 / Eden Zoller
This 3,137-person survey explores consumer attitudes to and understanding of AI, what is most valued, and concerns/AI governance. The survey deep-dives AI usage in specific domains (e.g., devices, games, connected home, assistants).
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Consumer AI Survey 2024: Analysis
Annual Report / 05 Nov 2024 / Seth Wallis-Jones
This analysis accompanies the 2024 Consumer AI Survey providing an overview and insight into emerging themes. The survey covers areas including demand, utility and use of applications, brand strength, acceptability of content and concerns.
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