This piece analyzes the possible impact of Netflix's newest pieces in Latin America and their impact on subscriptions for 4Q24.
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Netflix in Latin America to benefit from three major, impactful local content releases
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TV & Video Industry Developments Impact Brief – October 2024
Report / 28 Oct 2024 / Rob Moyser
The TV & Video Industry Developments Impact Brief offers analysis of key events shaping the global pay-TV and online video markets, including mergers and acquisitions, product innovations, service launches, and strategic changes. • Global – Netflix achieves record revenue and subscriber growth while shifting focus to engagement metrics • Europe – O2 updates its streaming service to gain greater traction in the German telco market • Latin America & the Caribbean – Netflix faced a small decline in 3Q in Latin America as new results are announced – Prime Video will launch its ad-supported tier in Brazil in 2025 • Oceania, Eastern & South-Eastern Asia – Amazon to launch ads on Prime in India – HBO Go to rebrand as Max in November 2024 – Sky Network TV will face a satellite migration challenge in 2025 • Africa – StarSat pursues legal action against ICASA over shutdown
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The Analyst Team
Juan Villegas
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As part of the media and entertainment team, Juan’s main areas of research are TV & Online Video, covering the Latin American markets.
Juan joined Omdia in July 2021 after two years working at Futuresource Consulting as a research analyst in the Home Electronics team covering devices such as TV sets, media streamers, and home video players. Before entering the market research industry, he worked in the corporate communications sector and politics in his native Venezuela along with freelance content contributions in the music business. Juan holds a licentiate degree in sociology from Andres Bello Catholic University in Venezuela and a master’s degree in marketing from the University of Manchester, UK.
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