As competition for consumers' time and money instensifies, Omdia analysis suggests growth's over for some forms of media & entertainment in the US while others have yet to reach their full potential. 

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Summary

“Killing time and spending time are two different activities,” Ted Sarandos replied when asked recently whether Netflix planned to play in the user-generated content space. While the co-CEO’s response somewhat glosses over the threat YouTube and TikTok pose to premium online video, it strikes a timely chord about the growing importance of quality as digital media markets mature.

Fandom data points to imbalances in the media universe

Data from a recent Omdia consumer survey about AI underscores this point. One framing question asked whether respondents were “fans,” “creators,” or had “no major interest” in different types of media and entertainment.

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